@import url("https://use.fontawesome.com/releases/v5.15.2/css/all.css");

/* Final presentation overrides.
   Kept separate so these approved choices always win over historical drafts. */

.hero-copy h1 {
  max-width: none;
  font-size: 38px;
  line-height: 1.35;
  letter-spacing: -0.04em;
  white-space: nowrap;
}

/* August 27 annotation pass — wording, hierarchy and Baigie-inspired restraint. */

.philosophy-success-heading h2 span {
  display: block;
}

.framework-visual-label {
  margin-bottom: 24px;
}

.framework-visual-label strong {
  font-size: 20px;
}

.framework-cvr-layer {
  position: relative;
  margin-top: 24px;
  grid-template-columns: minmax(0, 1fr);
  text-align: center;
}

.framework-cvr-layer > .framework-cro-label {
  position: absolute;
  top: -34px;
  left: 50%;
  width: max-content;
  grid-row: auto;
  color: var(--orange);
  font-size: 13px;
  transform: translateX(-50%);
}

.framework-cvr-layer strong,
.framework-cvr-layer small {
  display: block;
}

.framework-cvr-layer small {
  max-width: 430px;
  margin: 8px auto 0;
  line-height: 1.65;
}

.framework-business-goal small {
  margin-top: 8px;
  color: #fff;
  font-size: 17px;
  font-weight: 750;
  line-height: 1.55;
}

.service-offering-copy > span:not(.article-related-link) {
  display: none !important;
}

.learn-chapter-header {
  display: grid;
  grid-template-columns: 64px minmax(0, 1fr) !important;
  align-items: start;
}

.learn-chapter-header > div {
  min-width: 0;
}

.cvr-visual-heading h3 span {
  display: block;
}

.flow {
  background: #eeeae3 !important;
}

.flow-subheading > span {
  display: none;
}

.phase-items {
  margin: auto 18px 20px;
  padding: 16px 0 0 17px;
  border-top: 1px solid #d6d2ca;
}

.phase-items li {
  margin: 5px 0;
  color: #4b4a46;
  font-size: 10px;
  line-height: 1.55;
}

.pricing-name h3 {
  white-space: normal !important;
  overflow-wrap: anywhere;
}

.team-role {
  padding: 32px 30px;
  border: 1px solid #c9c7c1;
  background: #fff;
}

.team-number,
.contact-number {
  display: none !important;
}

.related {
  background: #ece9e2 !important;
}

.related-card {
  background: #fff;
}

@media (min-width: 901px) {
  .service-offering-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .service-offering-strategy,
  .service-offering-seo,
  .service-offering-ai {
    grid-column: 1 / -1;
  }

  .service-offering-analysis,
  .service-offering-cro {
    grid-column: span 1;
  }

  .service-offering-ai {
    grid-template-columns: 160px minmax(0, 1fr);
  }

  .service-offering-ai .service-offering-copy p {
    max-width: 760px;
  }

  .service-offering-analysis,
  .service-offering-cro {
    min-height: 238px;
  }

  .service-offering-analysis .service-offering-card,
  .service-offering-cro .service-offering-card {
    height: 100%;
  }

  .service-offering-copy p {
    font-size: 13px;
    line-height: 1.9;
  }

  .framework-business-goal {
    max-width: 620px;
    padding: 30px 34px;
  }

  .framework-business-goal strong {
    font-size: 22px;
  }

  .flow .section-heading,
  .flow .section-heading-center {
    max-width: 760px;
  }

  .flow-subheading {
    margin-top: 44px;
  }

  .flow-subheading h3 {
    margin: 0;
    font-size: 18px;
  }

  .phase-card {
    min-height: 510px;
  }

  .phase-card:not(:last-child)::after {
    top: 94px;
  }

  .flow .phase-card .phase-top,
  .flow .phase-card:first-child .phase-top,
  .flow .phase-card:last-child .phase-top,
  .flow .phase-card:not(:first-child) .phase-top {
    min-height: 145px;
    padding: 26px 18px 18px;
  }

  .phase-top p {
    margin: 0 0 10px;
    color: var(--orange-dark);
    font-size: 21px;
    font-weight: 850;
    line-height: 1.2;
  }

  .phase-top h3 {
    font-size: 15px;
    line-height: 1.55;
  }

  .phase-card > .phase-summary {
    padding: 20px 18px 18px;
    font-size: 10.5px;
    line-height: 1.8;
  }

  .method .method-intro h2 {
    font-size: 28px;
    line-height: 1.48;
  }

  .pricing-row {
    grid-template-columns: 238px minmax(0, 1fr) 145px;
    gap: 24px;
  }

  .pricing-name h3 {
    font-size: 18px;
    line-height: 1.45;
  }

  .pricing-price {
    padding-left: 18px;
  }

  .pricing-price strong {
    font-size: 28px;
  }

  .team-flow {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 24px;
  }

  .team-role {
    min-width: 0;
  }

  .contact-card {
    padding-top: 58px;
  }
}

/* August 27: Baigie reference — wide whitespace, quiet typography,
   thin rules, two-column philosophy, and an at-a-glance ADVAN method. */

.philosophy {
  background: #f3f3f1;
}

.philosophy > .philosophy-success {
  width: min(1080px, calc(100% - 144px));
}

.philosophy-success-heading {
  position: relative;
  margin-bottom: 58px;
  padding-bottom: 28px;
  border-bottom: 1px solid #c9c8c3;
}

.philosophy-success-heading .eyebrow {
  margin-bottom: 20px;
}

.philosophy-success-heading h2 {
  margin: 0;
  color: #222;
  font-family: Arial, "Helvetica Neue", sans-serif;
  font-size: clamp(46px, 5vw, 66px);
  font-weight: 500;
  line-height: 1;
  letter-spacing: -0.055em;
}

.philosophy-success-heading small {
  display: block;
  margin-top: 8px;
  color: #77756f;
  font-size: 9px;
  letter-spacing: 0.04em;
  text-transform: lowercase;
}

.philosophy-success-mission {
  display: grid;
  margin-bottom: 44px;
  grid-template-columns: 180px minmax(0, 1fr);
  align-items: baseline;
  gap: 38px;
}

.philosophy-success-mission span,
.external-practice-copy > span {
  color: var(--orange-dark);
  font-size: 9px;
  font-weight: 800;
  letter-spacing: 0.13em;
}

.philosophy-success-mission h3 {
  margin: 0;
  font-size: 22px;
  line-height: 1.65;
  letter-spacing: -0.02em;
}

.philosophy-success-copy {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 76px;
}

.philosophy-success-copy p {
  margin: 0 0 20px;
  color: #3d3d3a;
  font-size: 13px;
  line-height: 2.05;
}

.philosophy-success-copy strong {
  color: #20201f;
  font-weight: 800;
}

@media (min-width: 901px) {
  .method > .method-layout {
    display: grid;
    width: min(1080px, calc(100% - 144px));
    grid-template-columns: 260px minmax(0, 1fr);
    align-items: start;
    gap: 82px;
  }

  .method-intro {
    max-width: none;
    margin: 0;
    padding-top: 4px;
  }

  .method-intro h2 {
    margin: 18px 0 20px;
    font-size: 25px;
    line-height: 1.55;
    letter-spacing: -0.035em;
  }

  .method-intro > p:last-child {
    color: #55544f;
    font-size: 11px;
    line-height: 1.9;
  }

  .method-list {
    border-top: 1px solid #aaa9a4;
  }

  .method-row {
    display: grid;
    min-height: 106px;
    padding: 20px 0;
    grid-template-columns: 70px minmax(0, 1fr);
    align-items: start;
    gap: 24px;
    border-top: 0;
    border-bottom: 1px solid #cfcec9;
  }

  .method-mark {
    display: grid;
    grid-template-columns: 30px 1fr;
    align-items: baseline;
    gap: 8px;
  }

  .method-mark strong {
    color: var(--orange);
    font-size: 28px;
    line-height: 1;
  }

  .method-mark span {
    color: #77756f;
    font-size: 7px;
    font-weight: 700;
    letter-spacing: 0.08em;
  }

  .method-copy h3 {
    max-width: none;
    margin: 0 0 7px;
    font-size: 16px;
    line-height: 1.55;
    letter-spacing: -0.02em;
  }

  .method-copy > p {
    max-width: none;
    margin: 0;
    color: #4c4b47;
    font-size: 11px;
    line-height: 1.85;
  }
}

/* External SEO: practical work shown with the same alternating editorial layout. */

.external-practice {
  margin: 18px 0 76px;
  padding: 76px 0 6px;
  border-top: 1px solid #aaa8a2;
}

.external-practice-heading {
  max-width: 620px;
  margin-bottom: 58px;
}

.external-practice-heading h3 {
  margin: 16px 0 18px;
  font-size: 30px;
  line-height: 1.45;
  letter-spacing: -0.03em;
}

.external-practice-heading > p:last-child,
.external-practice-copy p {
  color: #4a4945;
  font-size: 12px;
  line-height: 2;
}

.external-practice-row {
  display: grid;
  margin-bottom: 72px;
  grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr);
  align-items: center;
  gap: 58px;
}

.external-practice-row-reverse .external-practice-visual {
  order: 1;
}

.external-practice-row-reverse .external-practice-copy {
  order: 2;
}

.external-practice-copy h4 {
  margin: 12px 0 18px;
  font-size: 22px;
  line-height: 1.5;
  letter-spacing: -0.025em;
}

.external-practice-copy ul {
  margin: 20px 0 0;
  padding: 0;
  list-style: none;
}

.external-practice-copy li {
  position: relative;
  margin: 8px 0;
  padding-left: 14px;
  color: #393936;
  font-size: 11px;
  line-height: 1.7;
}

.external-practice-copy li::before {
  position: absolute;
  top: 0.7em;
  left: 0;
  width: 4px;
  height: 4px;
  border-radius: 50%;
  background: var(--orange);
  content: "";
}

.external-practice-copy small {
  display: block;
  margin-top: 18px;
  color: #77756f;
  font-size: 9px;
  line-height: 1.8;
}

.external-practice-visual {
  min-height: 286px;
  padding: 34px;
  border: 1px solid #deddd8;
  background: #f0f0ee;
}

.external-practice-list {
  display: grid;
  align-content: center;
  box-shadow: inset 0 0 0 18px #f7f7f5;
}

.external-practice-list > div {
  display: grid;
  min-height: 38px;
  padding: 10px 12px;
  grid-template-columns: minmax(0, 1.4fr) minmax(82px, 0.75fr) 64px;
  align-items: center;
  gap: 10px;
  border-bottom: 1px solid #d6d5d0;
  background: #fff;
  color: #4b4a46;
  font-size: 9px;
}

.external-practice-list > div:first-child {
  background: #242422;
  color: #fff;
}

.external-practice-list i,
.external-practice-list em {
  font-style: normal;
}

.external-practice-list em {
  padding: 3px 5px;
  background: #fff36b;
  color: #292927;
  text-align: center;
}

.external-practice-assets {
  position: relative;
  min-height: 340px;
  overflow: hidden;
}

.external-practice-assets > div {
  position: absolute;
  width: 190px;
  min-height: 220px;
  padding: 25px 20px;
  border: 1px solid #d2d1cc;
  background: #fff;
  box-shadow: 0 14px 30px rgba(25, 25, 22, 0.09);
}

.external-practice-assets span {
  display: block;
  color: var(--orange-dark);
  font-size: 7px;
  font-weight: 800;
  letter-spacing: 0.11em;
}

.external-practice-assets b {
  display: block;
  margin-top: 12px;
  font-size: 15px;
}

.external-practice-assets p {
  margin-top: 12px;
  font-size: 9px;
}

.practice-report {
  top: 36px;
  left: 34px;
  transform: rotate(-4deg);
}

.practice-report i {
  display: block;
  height: 9px;
  margin-top: 18px;
  background: linear-gradient(90deg, var(--orange) 68%, #ecebe7 68%);
}

.practice-release {
  top: 70px;
  left: 142px;
  transform: rotate(3deg);
}

.practice-proposal {
  top: 104px;
  left: 250px;
  transform: rotate(7deg);
}

@media (max-width: 900px) {
  .philosophy > .philosophy-success {
    width: min(100% - 48px, 760px);
  }

  .philosophy-success-copy,
  .philosophy-success-mission,
  .external-practice-row {
    grid-template-columns: 1fr;
    gap: 30px;
  }

  .external-practice-row-reverse .external-practice-visual,
  .external-practice-row-reverse .external-practice-copy {
    order: initial;
  }
}


.hero {
  border-bottom: 1px solid var(--line-strong);
}

.consultation {
  background: var(--paper);
}

.learn-external .learn-chapter-body {
  grid-template-columns: 1fr;
}

.learn-external .learn-narrative,
.learn-external .learn-support {
  border-left: 0;
}

.learn-external .learn-support {
  display: grid;
  grid-template-columns: 190px minmax(0, 1fr);
  gap: 14px 34px;
  align-items: start;
}

.learn-external .learn-support > span {
  grid-row: 1 / span 2;
  padding-top: 8px;
}

.learn-external .learn-support > p {
  grid-column: 2;
}

.external-importance-link {
  display: inline-flex;
  margin-top: 12px;
  padding-bottom: 4px;
  align-items: center;
  gap: 18px;
  border-bottom: 1px solid var(--orange);
  color: var(--orange-dark);
  font-size: 11px;
  font-weight: 900;
  line-height: 1.5;
  text-decoration: none;
}

.external-importance-link:hover {
  color: var(--orange);
}

.external-strategy-flow {
  display: grid;
  margin: 28px 0;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  border-top: 1px solid var(--line-strong);
  border-left: 1px solid var(--line);
}

.external-strategy-flow > div {
  position: relative;
  min-height: 210px;
  padding: 20px 18px;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.external-strategy-flow > div:not(:last-child)::after {
  position: absolute;
  top: 50%;
  right: -10px;
  z-index: 2;
  display: grid;
  width: 20px;
  height: 20px;
  place-items: center;
  border: 1px solid var(--orange);
  border-radius: 50%;
  color: var(--orange-dark);
  background: var(--paper);
  content: "→";
  font-size: 10px;
  transform: translateY(-50%);
}

.external-strategy-flow span {
  display: block;
  margin-bottom: 18px;
  color: var(--orange);
  font-family: Arial, Helvetica, sans-serif;
  font-size: 11px;
  font-weight: 900;
}

.external-strategy-flow strong {
  display: block;
  margin-bottom: 10px;
  font-size: 14px;
  line-height: 1.5;
}

.external-strategy-flow p {
  margin: 0;
  color: var(--ink-soft);
  font-size: 11px;
  line-height: 1.75;
}

.external-strategy-note {
  margin: 22px 0 0 !important;
  padding: 20px 24px;
  border-left: 3px solid var(--orange);
  color: var(--black) !important;
  background: var(--paper-soft);
  font-weight: 700;
}

.external-importance-page {
  margin: 34px 0 54px;
  padding: 58px 58px 0;
  border: 1px solid var(--line-strong);
  background: var(--paper);
  scroll-margin-top: 86px;
}

.external-importance-heading {
  max-width: 760px;
  margin-bottom: 42px;
}

.external-importance-heading h3 {
  margin: 12px 0 20px;
  font-size: 36px;
  line-height: 1.35;
  letter-spacing: -0.035em;
}

.external-importance-heading > p:last-child {
  margin: 0;
  color: var(--ink-soft);
  font-size: 15px;
  line-height: 2;
}

.external-role-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line-strong);
  border-left: 1px solid var(--line-strong);
}

.external-role-grid article {
  min-height: 220px;
  padding: 28px 26px;
  border-right: 1px solid var(--line-strong);
  border-bottom: 1px solid var(--line-strong);
}

.external-role-grid article.is-external {
  color: var(--paper);
  background: var(--orange);
}

.external-role-grid span,
.external-impact-grid span {
  display: block;
  margin-bottom: 26px;
  font-size: 10px;
  font-weight: 900;
  letter-spacing: 0.12em;
}

.external-role-grid h4 {
  margin: 0 0 14px;
  font-size: 19px;
  line-height: 1.5;
}

.external-role-grid p,
.external-impact-grid p {
  margin: 0;
  font-size: 12px;
  line-height: 1.9;
}

.external-role-grid article:not(.is-external) p,
.external-impact-grid p {
  color: var(--ink-soft);
}

.external-evaluation-block {
  display: grid;
  margin: 42px 0 0;
  padding: 34px 0;
  grid-template-columns: minmax(0, 1.1fr) minmax(300px, 0.9fr);
  gap: 64px;
  border-top: 1px solid var(--line-strong);
  border-bottom: 1px solid var(--line-strong);
}

.external-evaluation-block h4,
.external-process-title h4 {
  margin: 10px 0 0;
  font-size: 24px;
  line-height: 1.55;
}

.external-evaluation-block ul {
  margin: 0;
  padding: 0;
  list-style: none;
}

.external-evaluation-block li {
  padding: 10px 0;
  border-bottom: 1px solid var(--line);
  font-size: 13px;
  font-weight: 700;
}

.external-evaluation-block li::before {
  margin-right: 10px;
  color: var(--orange);
  content: "●";
  font-size: 7px;
}

.external-process {
  padding: 46px 0;
}

.external-process-title {
  margin-bottom: 28px;
}

.external-process-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line-strong);
  border-left: 1px solid var(--line-strong);
}

.external-process-grid article {
  position: relative;
  min-height: 260px;
  padding: 26px 24px;
  border-right: 1px solid var(--line-strong);
  border-bottom: 1px solid var(--line-strong);
}

.external-process-grid article:not(:last-child)::after {
  position: absolute;
  top: 50%;
  right: -13px;
  z-index: 2;
  display: grid;
  width: 26px;
  height: 26px;
  place-items: center;
  border: 1px solid var(--orange);
  border-radius: 50%;
  color: var(--orange);
  background: var(--paper);
  content: "→";
  font-size: 12px;
  transform: translateY(-50%);
}

.external-process-grid span {
  display: block;
  color: var(--orange);
  font-size: 28px;
  font-weight: 800;
}

.external-process-grid small {
  display: block;
  margin: 6px 0 22px;
  color: var(--muted);
  font-size: 9px;
  font-weight: 900;
  letter-spacing: 0.12em;
}

.external-process-grid h5 {
  margin: 0 0 13px;
  font-size: 16px;
  line-height: 1.55;
}

.external-process-grid p {
  margin: 0;
  color: var(--ink-soft);
  font-size: 11px;
  line-height: 1.85;
}

.external-process-note {
  margin: 0;
  padding: 20px 24px;
  border-right: 1px solid var(--line-strong);
  border-bottom: 1px solid var(--line-strong);
  border-left: 3px solid var(--orange);
  background: var(--paper-soft);
  font-size: 12px;
  font-weight: 700;
  line-height: 1.8;
}

.external-impact-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line-strong);
  border-left: 1px solid var(--line-strong);
}

.external-impact-grid article {
  min-height: 170px;
  padding: 25px 24px;
  border-right: 1px solid var(--line-strong);
  border-bottom: 1px solid var(--line-strong);
}

.external-impact-grid span {
  margin-bottom: 16px;
  color: var(--orange-dark);
}

.external-importance-page blockquote {
  margin: 0 -58px;
  padding: 38px 58px;
  color: var(--paper);
  background: var(--black);
  font-size: 20px;
  font-weight: 800;
  line-height: 1.75;
}

.external-seo-main {
  background: var(--paper-soft);
}

.external-seo-hero {
  padding: 116px 0 86px;
  border-bottom: 1px solid var(--line-strong);
  background: var(--paper);
}

.external-seo-hero-inner {
  max-width: 900px;
  margin-inline: auto;
}

.external-seo-hero h1 {
  max-width: 760px;
  margin: 18px 0 28px;
  font-size: 58px;
  line-height: 1.28;
  letter-spacing: -0.045em;
}

.external-seo-hero-lead {
  max-width: 780px;
  margin: 0;
  color: var(--ink-soft);
  font-size: 16px;
  line-height: 2;
}

.external-seo-hero-actions {
  display: flex;
  margin-top: 36px;
  gap: 12px;
}

.external-seo-detail {
  padding: 68px 0 100px;
}

.external-importance-standalone {
  max-width: 900px;
  margin: 0 auto;
}

.external-importance-standalone .external-importance-heading h2 {
  margin: 12px 0 20px;
  font-size: 36px;
  line-height: 1.4;
  letter-spacing: -0.035em;
}

.external-importance-standalone .external-importance-heading h2 > span,
.external-evaluation-title > span,
.external-cta-line {
  display: block;
}

.external-importance-standalone .external-role-grid h3,
.external-importance-standalone .external-evaluation-block h3,
.external-importance-standalone .external-process-title h3,
.external-importance-standalone .external-process-grid h4 {
  margin-top: 0;
}

.external-importance-standalone .external-role-grid h3 {
  margin-bottom: 14px;
  font-size: 19px;
  line-height: 1.5;
}

.external-importance-standalone .external-evaluation-block h3,
.external-importance-standalone .external-process-title h3 {
  margin: 10px 0 0;
  font-size: 24px;
  line-height: 1.55;
}

.external-importance-standalone .external-process-grid h4 {
  margin-bottom: 13px;
  font-size: 16px;
  line-height: 1.55;
}

.external-seo-cta {
  display: grid;
  max-width: 900px;
  margin: 34px auto 0;
  padding: 42px 46px;
  grid-template-columns: minmax(0, 1fr) auto;
  align-items: center;
  gap: 50px;
  color: var(--paper);
  background: var(--orange);
}

.external-seo-cta .eyebrow,
.external-seo-cta h2,
.external-seo-cta p {
  color: inherit;
}

.external-seo-cta h2 {
  margin: 10px 0 12px;
  font-size: 27px;
}

.external-seo-cta p:last-child {
  margin: 0;
  font-size: 12px;
  line-height: 1.9;
}

.external-seo-cta .button-primary {
  border-color: var(--paper);
  color: var(--orange-dark);
  background: var(--paper);
  white-space: nowrap;
}

.hero-grid {
  grid-template-columns: minmax(0, 600px) 340px;
  gap: 80px;
}

.hero-lead {
  font-size: 20px;
  font-weight: 600;
}

.philosophy,
.philosophy-chapter-emphasis {
  background: var(--paper);
}

.philosophy-chapter-emphasis {
  margin-inline: 0;
  padding-inline: 0 !important;
}

.philosophy-chapters h3 {
  margin-bottom: 22px;
}

.phase-card,
.phase-card:last-child {
  padding-inline: 0;
}

.phase-top,
.phase-card:first-child .phase-top,
.phase-card:last-child .phase-top {
  box-sizing: border-box;
  width: 100%;
  height: 154px;
  min-height: 154px;
  padding: 19px 27px 22px;
}

.phase-card:first-child .phase-top {
  clip-path: polygon(0 0, calc(100% - 18px) 0, 100% 50%, calc(100% - 18px) 100%, 0 100%);
}

.phase-card:not(:first-child) .phase-top {
  clip-path: polygon(18px 0, calc(100% - 18px) 0, 100% 50%, calc(100% - 18px) 100%, 18px 100%, 0 50%);
}

.site-header {
  min-width: 0;
  background: rgba(248, 248, 248, 0.98);
  backdrop-filter: none;
}

.header-inner {
  width: min(900px, calc(100% - 64px));
  min-height: 62px;
  grid-template-columns: auto 1fr;
  gap: 64px;
}

.site-header .brand {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  color: #353535;
  font-size: 20px;
  letter-spacing: -0.035em;
}

.site-header .brand::before {
  width: 22px;
  height: 22px;
  flex: 0 0 22px;
  border-radius: 50%;
  background:
    linear-gradient(100deg, transparent 0 46%, rgba(255, 255, 255, 0.72) 47% 50%, transparent 51%),
    conic-gradient(from 210deg, #e8521b 0 23%, #2485b4 23% 100%);
  content: "";
}

.site-header .global-nav {
  justify-self: end;
  gap: 34px;
}

.site-header .global-nav span {
  display: inline-flex;
  align-items: center;
  color: #171716;
  font-family: Arial, Helvetica, sans-serif;
  font-size: 14px;
  font-weight: 700;
  letter-spacing: 0.025em;
  line-height: 1;
  white-space: nowrap;
}

.site-header .global-nav i {
  margin-left: 7px;
  font-size: 11px;
  font-style: normal;
  font-weight: 500;
}

.support-system-body {
  grid-template-columns: 500px minmax(0, 1fr);
  gap: 48px;
}

.support-tree {
  min-height: 430px;
  padding: 20px 30px;
}

.support-tree .tree-node {
  width: 250px;
  min-height: 58px;
  font-size: 15px;
}

.support-tree .tree-client {
  width: 185px;
  min-height: 50px;
}

.support-tree > .tree-line {
  height: 26px;
}

.service-framework-copy .service-framework-lens {
  display: flex;
  align-items: baseline;
  gap: 7px;
  margin-top: 18px;
  padding-top: 16px;
  border-top: 1px solid #d7d4ce;
}

.service-framework-copy .service-framework-lens strong {
  color: #e8521b;
  font-size: 12px;
  letter-spacing: 0.08em;
  white-space: nowrap;
}

.service-framework-copy .service-framework-lens span {
  display: inline;
}

.service-cro-label {
  position: absolute;
  z-index: 8;
  top: 158px;
  left: 50%;
  padding: 2px 10px;
  color: #e8521b;
  background: #fff;
  font-family: Arial, Helvetica, sans-serif;
  font-size: 12px;
  font-weight: 900;
  letter-spacing: 0.16em;
  line-height: 1.4;
  transform: translateX(-50%);
}

.method-intro {
  max-width: 860px;
}

.method-intro h2 {
  font-size: 34px;
  white-space: nowrap;
}

/* August 25 editorial rebuild
   Baigie-inspired reading rhythm: one vertical axis, generous margins,
   and diagrams that explain relationships instead of decorative cards. */

html,
body,
.site-shell,
.site-header {
  min-width: 0;
}

body {
  color: #20201f;
  background: #fff;
  font-size: 15px;
  line-height: 1.95;
}

.container {
  width: min(960px, calc(100% - 96px));
}

.header-inner {
  width: min(960px, calc(100% - 96px));
}

.section {
  padding-block: 118px;
}

.section-heading {
  max-width: 760px;
  margin-bottom: 62px;
}

.section-heading h2,
.editorial-grid .section-heading h2,
.learn > .container > .section-heading h2 {
  max-width: 760px;
  margin-bottom: 22px;
  font-size: clamp(34px, 3.4vw, 44px);
  line-height: 1.42;
  letter-spacing: -0.045em;
  white-space: normal;
}

.section-description {
  max-width: 700px;
  color: #555550;
  font-size: 15px;
  line-height: 2;
}

@media (min-width: 901px) {
  .services > .container > .section-heading {
    max-width: 960px;
  }

  .services > .container > .section-heading h2 {
    max-width: none;
    font-size: 38px;
    white-space: nowrap;
  }
}

.eyebrow {
  margin-bottom: 15px;
  letter-spacing: 0.18em;
}

/* Header and first view */

.site-header {
  background: rgba(255, 255, 255, 0.96);
}

.hero {
  padding: 112px 0 108px;
  background: #fff;
}

.hero-grid-line {
  display: none;
}

.hero-grid {
  grid-template-columns: minmax(0, 560px) 300px;
  gap: 76px;
}

.hero-copy h1 {
  font-size: 42px;
  line-height: 1.3;
}

.hero-lead {
  margin: 24px 0 26px;
  font-size: 19px;
  font-weight: 650;
}

.hero-body {
  max-width: 540px;
  color: #4d4d49;
  font-size: 14px;
  line-height: 2;
}

.hero-form {
  border: 1px solid #cbc9c3;
  border-radius: 0;
  box-shadow: none;
}

/* FAQ and philosophy: one reading axis */

.consultation > .container {
  display: block;
  width: min(760px, calc(100% - 96px));
}

.consultation .section-heading {
  margin-bottom: 38px;
}

.consultation-list {
  border-top: 1px solid #bcbab4;
}

.consultation-list details {
  border-right: 0;
  border-bottom: 1px solid #d7d5cf;
  border-left: 0;
}

.consultation-list summary {
  min-height: 74px;
  padding-inline: 4px;
  background: #fff;
}

.philosophy > .container {
  width: min(820px, calc(100% - 96px));
}

.philosophy-title {
  display: block;
  padding-bottom: 42px;
  border-bottom: 1px solid #aeada7;
}

.philosophy-title > div {
  display: flex;
  align-items: center;
  gap: 18px;
}

.philosophy-title h2 {
  max-width: 700px;
  margin: 20px 0 0;
  font-size: 42px;
  line-height: 1.45;
}

.philosophy-manifesto {
  margin: 0;
  padding: 46px 0;
  border-bottom: 1px solid #d4d2cc;
}

.philosophy-chapters article,
.philosophy-chapters article:last-child,
.philosophy-chapter-emphasis {
  display: grid;
  margin: 0;
  padding: 46px 0 !important;
  grid-template-columns: 76px minmax(0, 1fr);
  column-gap: 28px;
  border-bottom: 1px solid #d4d2cc;
  background: #fff;
}

.philosophy-chapter-index {
  grid-row: 1 / span 2;
}

.philosophy-chapters h3 {
  grid-column: 2;
  margin: 0 0 20px;
  font-size: 23px;
  line-height: 1.6;
}

.philosophy-chapter-copy {
  display: block;
  grid-column: 2;
}

.philosophy-chapter-copy p {
  font-size: 14px;
  line-height: 2;
}

.philosophy-chapter-copy blockquote {
  margin: 0 0 20px;
  padding: 0 0 17px;
  border-bottom: 1px solid var(--orange);
  font-size: 17px;
  line-height: 1.8;
}

.philosophy-conclusion {
  margin: 48px 0 66px;
  padding: 34px 38px;
  border: 0;
  border-left: 4px solid var(--orange);
  background: #f7f5f0;
}

.stance-grid {
  display: block;
}

.stance-grid article {
  display: grid;
  padding: 36px 0;
  grid-template-columns: 54px 210px minmax(0, 1fr);
  gap: 22px;
  border-top: 1px solid #d4d2cc;
}

/* Overall service framework */

.services {
  background: #f5f4f0;
}

.services > .container,
.learn > .container,
.flow > .container,
.method > .container {
  width: min(900px, calc(100% - 96px));
}

.service-framework {
  display: block;
  min-height: 0;
  border: 0;
  background: transparent;
}

.service-framework-copy {
  display: block;
  max-width: 760px;
  padding: 0 0 44px;
  border: 0;
}

.service-framework-copy h3 {
  max-width: 700px;
  margin-bottom: 20px;
  font-size: 30px;
  line-height: 1.55;
}

.service-framework-copy > p:not(:first-child) {
  max-width: 710px;
  margin-bottom: 18px;
  font-size: 14px;
  line-height: 2;
}

.service-framework-copy small {
  display: none;
}

.service-framework-copy .service-framework-lens {
  display: grid;
  padding: 16px 0 0;
  grid-template-columns: auto 1fr;
  gap: 9px;
}

.owned-media-framework-visual {
  padding: 48px;
  border: 1px solid #c9c7c1;
  background: #fff;
}

.framework-visual-label {
  display: flex;
  margin-bottom: 28px;
  align-items: baseline;
  gap: 18px;
}

.framework-visual-label span,
.framework-business-goal span,
.framework-cvr-layer > span {
  color: var(--orange-dark);
  font-family: Arial, Helvetica, sans-serif;
  font-size: 9px;
  font-weight: 900;
  letter-spacing: 0.18em;
}

.framework-visual-label strong {
  font-size: 17px;
}

.framework-domain-list {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid #aaa8a2;
  border-left: 1px solid #aaa8a2;
}

.framework-domain-list a {
  display: grid;
  min-height: 166px;
  padding: 24px 22px;
  grid-template-rows: auto 1fr auto;
  border-right: 1px solid #aaa8a2;
  border-bottom: 1px solid #aaa8a2;
  color: #20201f;
  background: #fff;
  text-decoration: none;
  transition: color 160ms ease, background 160ms ease;
}

.framework-domain-list a:hover {
  color: #fff;
  background: var(--orange);
}

.framework-domain-list a > span {
  color: var(--orange);
  font: 800 24px/1 Arial, Helvetica, sans-serif;
}

.framework-domain-list a:hover > span {
  color: #fff;
}

.framework-domain-list div {
  align-self: center;
}

.framework-domain-list strong,
.framework-domain-list small {
  display: block;
}

.framework-domain-list strong {
  margin-bottom: 8px;
  font-size: 18px;
}

.framework-domain-list small {
  font-size: 11px;
  line-height: 1.7;
}

.framework-domain-list i {
  justify-self: end;
  font-style: normal;
}

.framework-convergence {
  position: relative;
  display: grid;
  height: 88px;
  grid-template-columns: repeat(3, 1fr);
}

.framework-convergence::before {
  position: absolute;
  top: 35px;
  right: 16.67%;
  left: 16.67%;
  border-top: 1px solid #aaa8a2;
  content: "";
}

.framework-convergence::after {
  position: absolute;
  top: 35px;
  left: 50%;
  height: 24px;
  border-left: 1px solid #aaa8a2;
  content: "";
}

.framework-convergence i {
  position: relative;
  z-index: 1;
  justify-self: center;
  height: 36px;
  border-left: 1px solid #aaa8a2;
}

.framework-convergence span {
  position: absolute;
  right: 0;
  bottom: 0;
  left: 0;
  text-align: center;
  font-size: 11px;
  font-weight: 750;
}

.framework-cvr-layer {
  display: grid;
  max-width: 560px;
  margin: 0 auto;
  padding: 24px 28px;
  grid-template-columns: 76px minmax(0, 1fr);
  align-items: center;
  column-gap: 18px;
  border: 2px solid var(--orange);
  background: #fff;
  text-decoration: none;
}

.framework-cvr-layer > span {
  grid-row: 1 / span 2;
  color: var(--orange);
  font-size: 17px;
  text-align: center;
}

.framework-cvr-layer strong {
  font-size: 19px;
}

.framework-cvr-layer small {
  font-size: 11px;
}

.framework-result-arrow {
  height: 50px;
  color: var(--orange);
  font-size: 30px;
  font-weight: 800;
  line-height: 50px;
  text-align: center;
}

.framework-business-goal {
  display: grid;
  max-width: 560px;
  margin: 0 auto;
  padding: 25px 30px;
  place-items: center;
  color: #fff;
  background: #1c1c1b;
  text-align: center;
}

.framework-business-goal span {
  color: #ff926d;
}

.framework-business-goal strong {
  margin: 4px 0;
  font-size: 20px;
}

.framework-business-goal small {
  color: #d7d6d1;
  font-size: 10px;
}

.services .inline-cta {
  margin-top: 30px;
}

/* Service explanations */

.learn {
  background: #fff;
}

.learn > .container > .section-heading {
  max-width: 900px;
  margin-inline: auto;
}

@media (min-width: 901px) {
  .learn > .container > .section-heading h2 {
    max-width: none;
    font-size: 32px;
    white-space: nowrap;
  }

  .learn > .container > .section-heading .section-description {
    max-width: 780px;
    margin-inline: auto;
  }
}

/* Service overview: concise categories first, full copy stays in the details below. */

.service-offering-grid {
  display: grid;
  margin: 58px 0 94px;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  gap: 16px;
}

.service-offering-group {
  display: flex;
  min-width: 0;
  flex-direction: column;
  border: 1px solid #d7d5cf;
  background: #f7f6f2;
}

.service-offering-group > h3 {
  margin: 0;
  padding: 11px 16px;
  color: #fff;
  background: var(--orange);
  font-size: 15px;
  line-height: 1.3;
  text-align: center;
}

.service-offering-strategy {
  grid-column: span 3;
}

.service-offering-seo {
  grid-column: span 9;
}

.service-offering-build,
.service-offering-cro,
.service-offering-analysis,
.service-offering-ai {
  grid-column: span 3;
}

.service-offering-seo-list {
  display: grid;
  height: 100%;
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.service-offering-seo-list .service-offering-card + .service-offering-card {
  border-left: 1px solid #d7d5cf;
}

.service-offering-card {
  display: flex;
  min-width: 0;
  height: 100%;
  flex-direction: column;
  color: #20201f;
  background: #fff;
  text-decoration: none;
  transition: transform 180ms ease, box-shadow 180ms ease;
}

.service-offering-card:hover {
  z-index: 1;
  box-shadow: 0 14px 32px rgba(29, 28, 25, 0.12);
  transform: translateY(-3px);
}

.service-offering-copy {
  display: flex;
  min-height: 232px;
  padding: 24px 20px 20px;
  flex: 1;
  flex-direction: column;
}

.service-offering-copy h4 {
  margin: 0 0 14px;
  font-size: 17px;
  line-height: 1.45;
  text-align: center;
}

.service-offering-copy p {
  margin: 0;
  color: #4b4a46;
  font-size: 12px;
  line-height: 1.9;
}

.service-offering-copy > span:not(.article-related-link) {
  display: flex;
  margin-top: auto;
  padding-top: 20px;
  align-items: center;
  justify-content: space-between;
  color: var(--orange-dark);
  font-size: 10px;
  font-weight: 850;
  letter-spacing: 0.03em;
}

.service-offering-copy > span i {
  font-style: normal;
  font-size: 14px;
}

.service-card-visual {
  position: relative;
  height: 124px;
  flex: 0 0 124px;
  overflow: hidden;
  border-bottom: 1px solid #d7d5cf;
  background-color: #e9e7e1;
  background-image:
    linear-gradient(rgba(255,255,255,.32) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,255,255,.32) 1px, transparent 1px),
    linear-gradient(135deg, #e8e2d7, #bfc4ca);
  background-size: 24px 24px, 24px 24px, 100% 100%;
}

.service-card-visual i,
.service-card-visual b {
  position: absolute;
  display: block;
}

.service-card-visual-strategy i {
  bottom: 22px;
  width: 30px;
  background: #252525;
}

.service-card-visual-strategy i:nth-child(1) {
  left: 24px;
  height: 28px;
}

.service-card-visual-strategy i:nth-child(2) {
  left: 66px;
  height: 52px;
  background: var(--orange);
}

.service-card-visual-strategy i:nth-child(3) {
  left: 108px;
  height: 76px;
}

.service-card-visual-strategy b {
  top: 25px;
  right: 20px;
  width: 55px;
  height: 3px;
  background: var(--orange);
  box-shadow: 0 13px 0 #252525, 0 26px 0 #252525;
  transform: rotate(-28deg);
}

.service-card-visual-internal::before,
.service-card-visual-build::before {
  position: absolute;
  inset: 20px 24px;
  border: 2px solid #252525;
  background: rgba(255,255,255,.44);
  content: "";
}

.service-card-visual-internal::after,
.service-card-visual-build::after {
  position: absolute;
  top: 34px;
  right: 40px;
  left: 40px;
  border-top: 2px solid var(--orange);
  content: "";
}

.service-card-visual-internal i {
  top: 54px;
  bottom: 36px;
  width: 22%;
  border: 1px solid #77756f;
  background: rgba(255,255,255,.72);
}

.service-card-visual-internal i:nth-child(1) { left: 34px; }
.service-card-visual-internal i:nth-child(2) { left: 39%; }
.service-card-visual-internal i:nth-child(3) { right: 34px; }

.service-card-visual-content::before {
  position: absolute;
  top: 18px;
  left: 50%;
  width: 92px;
  height: 88px;
  border: 1px solid #77756f;
  background: rgba(255,255,255,.84);
  box-shadow: -12px 10px 0 rgba(233,80,26,.38);
  content: "";
  transform: translateX(-50%);
}

.service-card-visual-content i {
  left: calc(50% - 30px);
  width: 60px;
  height: 2px;
  background: #77756f;
}

.service-card-visual-content i:nth-child(1) { top: 43px; }
.service-card-visual-content i:nth-child(2) { top: 57px; }
.service-card-visual-content i:nth-child(3) { top: 71px; width: 42px; }
.service-card-visual-content b { top: 84px; left: calc(50% - 30px); width: 28px; height: 8px; background: var(--orange); }

.service-card-visual-external::before,
.service-card-visual-external::after {
  position: absolute;
  top: 59px;
  left: 50%;
  width: 122px;
  border-top: 2px solid #77756f;
  content: "";
  transform-origin: center;
}

.service-card-visual-external::before { transform: translateX(-50%) rotate(27deg); }
.service-card-visual-external::after { transform: translateX(-50%) rotate(-27deg); }

.service-card-visual-external i,
.service-card-visual-external b,
.service-card-visual-ai i,
.service-card-visual-ai b {
  z-index: 1;
  width: 24px;
  height: 24px;
  border: 3px solid #fff;
  border-radius: 50%;
  background: #252525;
  box-shadow: 0 0 0 1px #77756f;
}

.service-card-visual-external i:nth-child(1) { top: 20px; left: calc(50% - 12px); background: var(--orange); }
.service-card-visual-external i:nth-child(2) { bottom: 19px; left: 24px; }
.service-card-visual-external i:nth-child(3) { right: 24px; bottom: 19px; }
.service-card-visual-external b { top: 50px; left: calc(50% - 12px); }

.service-card-visual-build i {
  top: 48px;
  bottom: 31px;
  border: 1px solid #77756f;
  background: rgba(255,255,255,.55);
}

.service-card-visual-build i:nth-child(1) { left: 36px; width: 25%; }
.service-card-visual-build i:nth-child(2) { right: 36px; width: 46%; }
.service-card-visual-build i:nth-child(3) { top: 58px; right: 48px; bottom: auto; width: 31%; height: 4px; border: 0; background: var(--orange); box-shadow: 0 13px 0 #77756f, 0 26px 0 #77756f; }

.service-card-visual-cro::before,
.service-card-visual-analysis::before {
  position: absolute;
  right: 24px;
  bottom: 24px;
  left: 24px;
  height: 68px;
  border-bottom: 2px solid #77756f;
  border-left: 2px solid #77756f;
  content: "";
}

.service-card-visual-cro i,
.service-card-visual-analysis i {
  bottom: 26px;
  width: 18px;
  background: #252525;
}

.service-card-visual-cro i:nth-child(1),
.service-card-visual-analysis i:nth-child(1) { left: 44px; height: 25px; }
.service-card-visual-cro i:nth-child(2),
.service-card-visual-analysis i:nth-child(2) { left: 84px; height: 45px; background: var(--orange); }
.service-card-visual-cro i:nth-child(3),
.service-card-visual-analysis i:nth-child(3) { left: 124px; height: 67px; }
.service-card-visual-cro b { top: 22px; right: 28px; width: 72px; height: 22px; border: 2px solid var(--orange); background: rgba(255,255,255,.75); }
.service-card-visual-analysis b { top: 22px; right: 25px; width: 74px; height: 3px; background: var(--orange); transform: rotate(-24deg); }

.service-card-visual-ai::before,
.service-card-visual-ai::after {
  position: absolute;
  top: 61px;
  left: 50%;
  width: 118px;
  border-top: 1px solid #77756f;
  content: "";
}

.service-card-visual-ai::before { transform: translateX(-50%) rotate(35deg); }
.service-card-visual-ai::after { transform: translateX(-50%) rotate(-35deg); }
.service-card-visual-ai i:nth-child(1) { top: 18px; left: 28px; }
.service-card-visual-ai i:nth-child(2) { top: 18px; right: 28px; background: var(--orange); }
.service-card-visual-ai i:nth-child(3) { bottom: 18px; left: 28px; background: var(--orange); }
.service-card-visual-ai b { right: 28px; bottom: 18px; }

.service-detail-heading {
  margin: 0 0 18px;
  padding-bottom: 24px;
  border-bottom: 1px solid #aaa8a2;
}

.service-detail-heading p {
  margin: 0 0 10px;
  color: var(--orange-dark);
  font-family: Arial, Helvetica, sans-serif;
  font-size: 10px;
  font-weight: 900;
  letter-spacing: 0.16em;
}

.service-detail-heading h3 {
  margin: 0;
  font-size: 25px;
  line-height: 1.5;
}

#service-internal,
#service-content,
#service-external,
#service-cro-ai,
#service-operations,
#service-ai {
  scroll-margin-top: 86px;
}

.learn-chapter,
.learn-chapter + .learn-chapter {
  margin: 0;
  border: 0;
  border-top: 1px solid #aaa8a2;
  background: #fff;
}

.learn-chapter-header {
  padding: 42px 0 36px;
  grid-template-columns: 64px minmax(0, 1fr);
  align-items: start;
  gap: 26px;
}

.learn-chapter-header > span {
  font-size: 34px;
}

.learn-chapter-header h3 {
  display: block;
  margin: 0 0 7px;
  font-size: 25px;
}

.learn-chapter-header h4 {
  display: block;
  max-width: 680px;
  color: #3f3f3c;
  font-size: 15px;
  line-height: 1.8;
}

.learn-chapter-details {
  border-top: 1px solid #d7d5cf;
}

.learn-chapter-details > summary {
  min-height: 60px;
  padding: 14px 0;
  background: #fff;
}

.learn-chapter-details .learn-chapter-body {
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  border-top: 1px solid #d7d5cf;
  border-left: 0;
}

.learn-narrative,
.learn-support,
.learn-external .learn-narrative,
.learn-external .learn-support {
  display: block;
  padding: 34px 32px;
  border-right: 1px solid #d7d5cf;
  border-bottom: 1px solid #d7d5cf;
  border-left: 0;
}

.learn-support {
  background: #f7f6f2;
}

.learn-support li,
.learn-evaluation li,
.learn-operations li {
  font-size: 12px;
  line-height: 1.75;
}

.external-importance-link {
  margin-top: 14px;
  font-size: 12px;
}

.cvr-improvement-visual {
  margin: 72px 0 84px;
  padding: 46px;
  border-top: 4px solid var(--orange);
  background: #f7f6f2;
}

.cvr-visual-heading {
  max-width: 700px;
  margin-bottom: 32px;
}

.cvr-visual-heading h3 {
  margin: 0;
  font-size: 24px;
  line-height: 1.55;
}

.cvr-visual-flow {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr) 26px) minmax(0, 1fr);
  align-items: stretch;
}

.cvr-visual-flow article {
  min-height: 190px;
  padding: 22px 20px;
  border: 1px solid #bcbab4;
  background: #fff;
}

.cvr-visual-flow > i {
  align-self: center;
  color: var(--orange);
  font-style: normal;
  text-align: center;
}

.cvr-visual-flow article > span {
  display: block;
  margin-bottom: 22px;
  color: var(--orange-dark);
  font: 900 8px/1.4 Arial, Helvetica, sans-serif;
  letter-spacing: 0.12em;
}

.cvr-visual-flow article strong {
  display: block;
  margin-bottom: 10px;
  font-size: 15px;
}

.cvr-visual-flow article p {
  margin: 0;
  color: #555550;
  font-size: 11px;
  line-height: 1.8;
}

.cvr-visual-flow article.is-result {
  color: #fff;
  border-color: #1c1c1b;
  background: #1c1c1b;
}

.cvr-visual-flow article.is-result p {
  color: #d7d6d1;
}

.learn-operations {
  display: block;
  max-width: 760px;
  margin-inline: auto;
  border-top: 1px solid #aaa8a2;
}

.learn-operations > div {
  padding: 42px 0;
  border-right: 0;
  border-bottom: 1px solid #d7d5cf;
}

/* Flow becomes a vertical timeline instead of four competing panels. */

.flow .section-heading {
  max-width: 700px;
  margin-inline: 0;
  text-align: left;
}

.flow .section-heading-center .section-description {
  margin-inline: 0;
}

.flow-subheading {
  margin-bottom: 20px;
}

.phase-grid {
  display: block;
  border-top: 1px solid #aaa8a2;
}

.phase-card {
  display: grid;
  min-height: 0;
  padding: 0;
  grid-template-columns: 210px minmax(0, 1fr) 250px;
  gap: 34px;
  border: 0;
  border-bottom: 1px solid #c9c7c1;
}

.flow .phase-card .phase-top,
.flow .phase-card:first-child .phase-top,
.flow .phase-card:last-child .phase-top,
.flow .phase-card:not(:first-child) .phase-top {
  width: auto;
  height: auto;
  min-height: 0;
  padding: 34px 26px 32px;
  clip-path: none;
  color: #20201f;
  border-left: 5px solid var(--orange);
  background: #f7f6f2;
}

.phase-card:nth-child(1) .phase-top { border-left-color: #f58b61; }
.phase-card:nth-child(2) .phase-top { border-left-color: #ed6d42; }
.phase-card:nth-child(3) .phase-top { border-left-color: #db522f; }
.phase-card:nth-child(4) .phase-top { border-left-color: #bc3b22; }

.phase-top span {
  color: var(--orange-dark);
}

.phase-top p {
  margin: 8px 0 4px;
  color: #555550;
  font-size: 13px;
}

.phase-top h3 {
  color: #20201f;
  font-size: 18px;
  line-height: 1.55;
}

.phase-card > p {
  margin: 0;
  padding: 32px 0;
  align-self: start;
  color: #4d4d49;
  font-size: 12px;
  line-height: 1.9;
}

.phase-card > ul {
  margin: 0;
  padding: 28px 0;
  align-self: start;
}

/* ADVAN method stays explanatory and linear. */

.method-layout {
  display: block;
}

.method-intro {
  max-width: 760px;
  margin-bottom: 46px;
}

.method-intro h2 {
  font-size: 36px;
  line-height: 1.45;
  white-space: normal;
}

.method-row {
  display: grid;
  padding: 46px 0;
  grid-template-columns: 72px minmax(0, 1fr);
  gap: 28px;
  border-top: 1px solid #c9c7c1;
}

.method-copy h3 {
  max-width: 650px;
  font-size: 22px;
  line-height: 1.55;
}

.method-copy > p {
  max-width: 690px;
  color: #4d4d49;
  font-size: 13px;
  line-height: 2;
}

/* Supporting sections share the same restrained measure. */

.improvement > .container,
.pricing > .container,
.support-cases > .container,
.voices > .container,
.team > .container,
.related > .container {
  width: min(960px, calc(100% - 96px));
}

.pricing-row,
.support-system-card,
.support-case-card,
.related-card {
  border-radius: 0;
  box-shadow: none;
}

/* Frequently asked questions from client conversations. */

.faq {
  border-top: 1px solid #d8d6d0;
  background: #fff;
}

.faq > .container {
  width: min(960px, calc(100% - 96px));
}

.faq-layout {
  display: grid;
  grid-template-columns: 250px minmax(0, 1fr);
  gap: 72px;
  align-items: start;
}

.faq .section-heading {
  margin: 0;
}

.faq .section-heading h2 {
  margin-bottom: 18px;
  font-size: 36px;
}

.faq .section-description {
  max-width: 220px;
  margin: 0;
  font-size: 13px;
  line-height: 1.9;
}

.faq-list {
  border-top: 1px solid #aaa8a1;
}

.faq-list details {
  position: relative;
  border-bottom: 1px solid #d7d5cf;
}

.faq-list summary {
  display: grid;
  min-height: 82px;
  padding: 22px 52px 22px 0;
  grid-template-columns: 38px minmax(0, 1fr);
  align-items: center;
  cursor: pointer;
  list-style: none;
}

.faq-list summary::-webkit-details-marker {
  display: none;
}

.faq-mark {
  color: var(--orange-dark);
  font-family: Arial, Helvetica, sans-serif;
  font-size: 13px;
  font-weight: 900;
  letter-spacing: 0.06em;
}

.faq-question {
  color: var(--ink);
  font-size: 16px;
  font-weight: 750;
  line-height: 1.7;
}

.faq-toggle {
  position: absolute;
  top: 50%;
  right: 2px;
  display: grid;
  width: 30px;
  height: 30px;
  place-items: center;
  border: 1px solid #bdbbb4;
  border-radius: 50%;
  color: var(--orange-dark);
  font-size: 18px;
  font-style: normal;
  font-weight: 400;
  line-height: 1;
  transform: translateY(-50%);
  transition: transform 180ms ease, color 180ms ease, border-color 180ms ease;
}

.faq-list details[open] .faq-toggle {
  border-color: var(--orange-dark);
  color: var(--orange-dark);
  transform: translateY(-50%) rotate(45deg);
}

.faq-answer {
  display: grid;
  padding: 0 58px 27px 38px;
  grid-template-columns: 38px minmax(0, 1fr);
}

.faq-answer p {
  margin: 0;
  color: #4d4d49;
  font-size: 14px;
  line-height: 2;
}

.faq-number {
  display: none;
}

@media (max-width: 900px) {
  .faq > .container {
    width: min(100% - 48px, 760px);
  }

  .faq-layout {
    grid-template-columns: 1fr;
    gap: 38px;
  }

  .faq .section-description {
    max-width: none;
  }
}

@media (max-width: 620px) {
  .faq > .container {
    width: calc(100% - 36px);
  }

  .faq-list summary {
    min-height: 76px;
    padding-right: 44px;
    grid-template-columns: 32px minmax(0, 1fr);
  }

  .faq-question {
    font-size: 15px;
  }

  .faq-answer {
    padding-right: 42px;
    padding-left: 32px;
    grid-template-columns: 32px minmax(0, 1fr);
  }
}

/* External SEO detail page: diagram-first, same editorial rhythm. */

.external-seo-main {
  background: #fff;
}

.external-seo-hero {
  padding: 116px 0 96px;
}

.external-seo-hero-inner,
.external-importance-standalone,
.external-seo-cta {
  max-width: 820px;
}

.external-seo-hero h1 {
  max-width: 700px;
  font-size: 50px;
  line-height: 1.35;
}

.external-seo-detail {
  padding: 110px 0 120px;
}

.external-importance-page,
.external-importance-standalone {
  margin: 0 auto;
  padding: 0;
  border: 0;
}

.external-importance-heading {
  max-width: 720px;
  margin-bottom: 52px;
}

.external-role-grid {
  border-color: #aaa8a2;
}

.external-role-grid article {
  padding: 28px 24px;
}

.external-evaluation-block {
  margin-top: 64px;
  padding: 42px 0;
}

.external-process {
  padding: 70px 0;
}

.external-process-grid {
  display: block;
  border: 0;
  border-top: 1px solid #aaa8a2;
}

.external-process-grid article {
  display: grid;
  min-height: 0;
  padding: 32px 0;
  grid-template-columns: 74px minmax(0, 1fr);
  grid-template-rows: auto auto auto;
  align-items: start;
  column-gap: 24px;
  border: 0;
  border-bottom: 1px solid #c9c7c1;
}

.external-process-grid article:not(:last-child)::after {
  top: auto;
  right: auto;
  bottom: -14px;
  left: 22px;
  width: 28px;
  height: 28px;
  border-radius: 0;
  content: "↓";
  transform: none;
}

.external-process-grid span {
  grid-column: 1;
  grid-row: 1 / span 3;
  align-self: start;
}

.external-process-grid small {
  grid-column: 2;
  grid-row: 1;
  margin: 0;
}

.external-process-grid h4,
.external-process-grid h5 {
  grid-column: 2;
  grid-row: 2;
  margin: 7px 0 8px;
}

.external-process-grid p {
  grid-column: 2;
  grid-row: 3;
  margin: 0;
  font-size: 12px;
  line-height: 1.9;
}

.external-process-note {
  padding: 22px 26px;
  border: 0;
  border-left: 4px solid var(--orange);
}

.external-impact-grid {
  margin-bottom: 66px;
}

.external-importance-page blockquote {
  margin: 0;
  padding: 38px 42px;
}

.external-seo-cta {
  margin-top: 72px;
}

@media (max-width: 900px) {
  .container,
  .header-inner,
  .consultation > .container,
  .philosophy > .container,
  .services > .container,
  .learn > .container,
  .flow > .container,
  .method > .container,
  .improvement > .container,
  .pricing > .container,
  .support-cases > .container,
  .voices > .container,
  .team > .container,
  .related > .container {
    width: min(100% - 48px, 760px);
  }

  .site-header .global-nav {
    display: none;
  }

  .header-inner {
    min-height: 58px;
  }

  .section {
    padding-block: 78px;
  }

  .hero {
    padding: 78px 0;
  }

  .hero-grid {
    display: block;
  }

  .hero-copy h1 {
    font-size: clamp(32px, 8vw, 42px);
    white-space: normal;
  }

  .hero-form {
    margin-top: 54px;
  }

  .philosophy-title h2,
  .section-heading h2,
  .editorial-grid .section-heading h2,
  .learn > .container > .section-heading h2 {
    font-size: clamp(30px, 8vw, 40px);
  }

  .philosophy-chapters article,
  .philosophy-chapters article:last-child,
  .philosophy-chapter-emphasis {
    grid-template-columns: 52px minmax(0, 1fr);
    column-gap: 18px;
  }

  .stance-grid article {
    grid-template-columns: 44px minmax(0, 1fr);
  }

  .stance-copy {
    grid-column: 2;
  }

  .owned-media-framework-visual,
  .cvr-improvement-visual {
    padding: 30px 24px;
  }

  .framework-domain-list {
    display: block;
    border-top: 1px solid #aaa8a2;
  }

  .framework-domain-list a {
    min-height: 0;
    padding: 22px;
    grid-template-columns: 44px minmax(0, 1fr) auto;
    grid-template-rows: auto;
    align-items: center;
    border-top: 0;
  }

  .framework-domain-list div {
    align-self: auto;
  }

  .framework-domain-list strong {
    font-size: 17px;
  }

  .framework-convergence {
    display: block;
    height: 72px;
  }

  .framework-convergence::before,
  .framework-convergence i {
    display: none;
  }

  .framework-convergence::after {
    top: 0;
    height: 34px;
  }

  .framework-cvr-layer {
    grid-template-columns: 58px minmax(0, 1fr);
  }

  .learn-chapter-header {
    grid-template-columns: 48px minmax(0, 1fr);
    gap: 16px;
  }

  .learn-chapter-details .learn-chapter-body {
    display: block;
  }

  .learn-narrative,
  .learn-support,
  .learn-external .learn-narrative,
  .learn-external .learn-support {
    border-right: 0;
  }

  .cvr-visual-flow {
    display: block;
  }

  .cvr-visual-flow article {
    min-height: 0;
  }

  .cvr-visual-flow > i {
    display: block;
    padding: 7px 0;
    transform: rotate(90deg);
  }

  .phase-card {
    display: block;
  }

  .phase-card > p,
  .phase-card > ul {
    padding: 24px 26px;
  }

  .phase-card > ul {
    padding-top: 0;
  }

  .method-row {
    grid-template-columns: 52px minmax(0, 1fr);
    gap: 18px;
  }

  .external-role-grid,
  .external-impact-grid {
    display: block;
    border-top: 1px solid #aaa8a2;
  }

  .external-evaluation-block {
    display: block;
  }

  .external-evaluation-block ul {
    margin-top: 28px;
  }

  .external-process-grid article {
    grid-template-columns: 54px minmax(0, 1fr);
  }

  .external-process-grid h4,
  .external-process-grid h5 {
    grid-column: 2;
  }

  .external-process-grid p {
    grid-column: 2;
    grid-row: 3;
  }

  .external-seo-hero h1 {
    font-size: 40px;
  }

  .external-seo-cta {
    display: block;
  }

  .external-seo-cta .button {
    margin-top: 24px;
  }
}

@media (max-width: 560px) {
  .container,
  .header-inner,
  .consultation > .container,
  .philosophy > .container,
  .services > .container,
  .learn > .container,
  .flow > .container,
  .method > .container,
  .improvement > .container,
  .pricing > .container,
  .support-cases > .container,
  .voices > .container,
  .team > .container,
  .related > .container {
    width: calc(100% - 36px);
  }

  .section {
    padding-block: 68px;
  }

  .philosophy-chapters article,
  .philosophy-chapters article:last-child,
  .philosophy-chapter-emphasis {
    display: block;
  }

  .philosophy-chapter-index {
    margin-bottom: 16px;
  }

  .philosophy-title h2 br,
  .philosophy-chapters h3 br {
    display: none;
  }

  .philosophy-conclusion {
    padding: 28px 24px;
  }

  .stance-grid article {
    display: block;
  }

  .stance-number {
    margin-bottom: 10px;
  }

  .stance-copy {
    margin-top: 20px;
  }

  .owned-media-framework-visual,
  .cvr-improvement-visual {
    margin-inline: -4px;
    padding: 26px 18px;
  }

  .framework-visual-label {
    display: block;
  }

  .framework-visual-label strong {
    display: block;
    margin-top: 8px;
  }

  .framework-cvr-layer {
    display: block;
    text-align: center;
  }

  .framework-cvr-layer > span,
  .framework-cvr-layer strong,
  .framework-cvr-layer small {
    display: block;
  }

  .learn-chapter-header {
    padding-block: 32px;
  }

  .learn-chapter-header h4 {
    font-size: 14px;
  }

  .method-intro h2 {
    font-size: 30px;
  }

  .method-row {
    display: block;
  }

  .method-mark {
    margin-bottom: 18px;
  }

  .external-seo-hero-actions {
    display: grid;
  }

  .external-seo-hero h1 {
    font-size: 34px;
  }

  .external-importance-standalone .external-importance-heading h2 {
    font-size: 28px;
  }

  .external-importance-standalone .external-role-grid h3 {
    font-size: 18px;
  }

  .external-seo-cta h2 {
    font-size: 24px;
  }

  .external-cta-mobile-line {
    display: block;
  }

  .external-importance-page blockquote {
    padding: 28px 24px;
    font-size: 17px;
  }
}

/* Keep long editorial headings readable without splitting key Japanese phrases. */
.section-heading h2,
.service-framework-copy h3,
.cvr-visual-heading h3,
.method-intro h2,
.external-importance-heading h2,
.external-seo-cta h2 {
  text-wrap: balance;
  word-break: auto-phrase;
  overflow-wrap: anywhere;
}

.section-heading h2,
.service-framework-copy h3,
.framework-convergence span,
.cvr-visual-heading h3,
.method-intro h2,
.method-copy h3,
.improvement .section-heading h2 {
  word-break: auto-phrase;
  overflow-wrap: anywhere;
}

.cvr-visual-heading h3 > span {
  display: block;
}

@media (max-width: 700px) {
  .cvr-visual-heading h3 {
    font-size: 20px;
  }

  .improvement .section-heading h2 {
    font-size: 28px;
  }

  .improvement-heading-row {
    grid-template-columns: 1fr;
    gap: 24px;
  }

  .retention-stat {
    width: min(230px, 100%);
  }
}

@media (max-width: 900px) {
  .service-offering-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .service-offering-strategy,
  .service-offering-build,
  .service-offering-cro,
  .service-offering-analysis,
  .service-offering-ai {
    grid-column: span 1;
  }

  .service-offering-seo {
    grid-column: 1 / -1;
  }
}

@media (max-width: 620px) {
  .service-offering-grid {
    display: block;
    margin-top: 40px;
  }

  .service-offering-group + .service-offering-group {
    margin-top: 16px;
  }

  .service-offering-seo-list {
    display: block;
  }

  .service-offering-seo-list .service-offering-card + .service-offering-card {
    border-top: 1px solid #d7d5cf;
    border-left: 0;
  }

  .service-offering-copy {
    min-height: 0;
  }
}

/* August 27 service overview refinement
   Baigie-inspired: generous side margins, one clear reading axis,
   restrained category labels, and underlines for emphasis. */

.service-offering-heading {
  max-width: 920px;
  margin: 0 auto;
  text-align: center;
}

.service-offering-heading .eyebrow {
  margin-bottom: 20px;
}

.service-offering-heading h2 {
  margin: 0;
  font-size: clamp(32px, 3.2vw, 42px);
  line-height: 1.55;
  letter-spacing: -0.045em;
  text-wrap: balance;
  word-break: auto-phrase;
}

.service-offering-heading h2 > span {
  text-decoration-line: underline;
  text-decoration-color: var(--orange);
  text-decoration-thickness: 4px;
  text-underline-offset: 9px;
  text-decoration-skip-ink: none;
}

.service-offering-heading .section-description {
  max-width: 820px;
  margin: 28px auto 0;
  font-size: 16px;
  line-height: 2;
}

@media (min-width: 901px) {
  .learn > .container {
    width: min(1200px, calc(100% - 120px));
    max-width: 1200px;
  }

  .service-offering-heading {
    max-width: 1120px;
  }

  .service-offering-heading h2 {
    font-size: clamp(34px, 2.8vw, 38px);
  }

  .service-offering-grid {
    margin: 72px 0 118px;
    column-gap: 30px;
    row-gap: 76px;
  }

  .service-offering-group {
    border: 0;
    background: transparent;
  }

  .service-offering-group > h3 {
    position: relative;
    padding: 0 0 15px;
    color: #20201f;
    background: transparent;
    font-size: 18px;
    line-height: 1.4;
    letter-spacing: 0.04em;
    text-align: left;
  }

  .service-offering-group > h3::after {
    position: absolute;
    right: 0;
    bottom: 0;
    left: 0;
    height: 2px;
    background: var(--orange);
    content: "";
  }

  .service-offering-seo-list {
    gap: 30px;
  }

  .service-offering-seo-list .service-offering-card + .service-offering-card {
    border-left: 0;
  }

  .service-offering-card {
    background: #f7f6f2;
    transition: color 160ms ease;
  }

  .service-offering-card:hover {
    color: var(--orange-dark);
    box-shadow: none;
    transform: none;
  }

  .service-card-visual {
    height: 152px;
    flex-basis: 152px;
    border-bottom: 0;
    background-color: #ebe9e3;
    background-image:
      linear-gradient(rgba(255, 255, 255, 0.3) 1px, transparent 1px),
      linear-gradient(90deg, rgba(255, 255, 255, 0.3) 1px, transparent 1px),
      linear-gradient(135deg, #eee9df, #c7ccd0);
    background-size: 32px 32px, 32px 32px, 100% 100%;
  }

  .service-offering-copy {
    min-height: 236px;
    padding: 27px 24px 24px;
  }

  .service-offering-copy h4 {
    margin-bottom: 16px;
    font-size: 18px;
    line-height: 1.55;
  }

  .service-offering-copy p {
    color: #45443f;
    font-size: 14px;
    line-height: 1.95;
  }

  .service-offering-copy > span:not(.article-related-link) {
    position: relative;
    width: max-content;
    max-width: 100%;
    margin-top: auto;
    padding: 19px 24px 3px 0;
    color: #20201f;
    font-size: 12px;
    letter-spacing: 0.04em;
  }

  .service-offering-copy > span:not(.article-related-link)::after {
    position: absolute;
    right: 24px;
    bottom: 0;
    left: 0;
    height: 1px;
    background: var(--orange);
    content: "";
  }

  .service-offering-copy > span i {
    color: var(--orange);
    font-size: 15px;
  }

  .service-detail-heading,
  .learn-chapter,
  .cvr-improvement-visual,
  .learn-operations {
    width: min(900px, 100%);
    margin-right: auto;
    margin-left: auto;
  }
}
/* August 27 Baigie-style correction
   Text-first information design: black rules, compact type, yellow markers,
   case studies arranged as problem / action / result, and a horizontal flow. */

@media (min-width: 901px) {
  .learn > .container,
  .improvement > .container,
  .flow > .container {
    width: min(1200px, calc(100% - 120px));
    max-width: 1200px;
  }

  /* Services: remove decorative cards and present the offer as a simple table. */
  .service-offering-heading {
    max-width: 1000px;
  }

  .service-offering-heading h2 {
    font-size: 38px;
    line-height: 1.5;
    letter-spacing: -0.04em;
  }

  .service-offering-heading h2 > span {
    text-decoration-color: #20201f;
    text-decoration-thickness: 2px;
    text-underline-offset: 10px;
  }

  .service-offering-heading .section-description {
    max-width: 900px;
    margin-top: 24px;
    font-size: 15px;
    line-height: 1.9;
  }

  .service-offering-grid {
    display: grid;
    margin: 66px 0 112px;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    column-gap: 54px;
    row-gap: 0;
    border-top: 2px solid #20201f;
  }

  .service-offering-group,
  .service-offering-strategy,
  .service-offering-seo,
  .service-offering-build,
  .service-offering-cro,
  .service-offering-analysis,
  .service-offering-ai {
    display: grid;
    min-width: 0;
    padding: 30px 0 32px;
    grid-column: span 1;
    grid-template-columns: 118px minmax(0, 1fr);
    align-items: start;
    gap: 28px;
    border: 0;
    border-bottom: 1px solid #20201f;
    background: #fff;
  }

  .service-offering-strategy,
  .service-offering-seo {
    grid-column: 1 / -1;
    grid-template-columns: 160px minmax(0, 1fr);
  }

  .service-offering-group > h3 {
    position: static;
    margin: 0;
    padding: 2px 0 0;
    color: #20201f;
    background: transparent;
    font-size: 14px;
    line-height: 1.5;
    letter-spacing: 0.02em;
    text-align: left;
  }

  .service-offering-group > h3::after {
    display: none;
  }

  .service-offering-seo-list {
    display: grid;
    height: auto;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 42px;
  }

  .service-offering-seo-list .service-offering-card + .service-offering-card {
    border: 0;
  }

  .service-offering-card {
    display: block;
    height: auto;
    color: #20201f;
    border: 0;
    background: #fff;
    box-shadow: none;
    text-decoration: none;
    transform: none;
  }

  .service-offering-card:hover {
    color: #20201f;
    box-shadow: none;
    transform: none;
  }

  .service-card-visual {
    display: none !important;
  }

  .service-offering-copy {
    display: block;
    min-height: 0;
    padding: 0;
  }

  .service-offering-copy h4 {
    display: inline;
    margin: 0;
    background: linear-gradient(transparent 55%, #fff36b 55%);
    font-size: 18px;
    line-height: 1.55;
    text-align: left;
  }

  .service-offering-copy p {
    margin: 16px 0 0;
    color: #3f3f3c;
    font-size: 13px;
    line-height: 1.9;
  }

  .service-offering-copy > span:not(.article-related-link) {
    display: flex;
    width: max-content;
    margin: 18px 0 0;
    padding: 0 0 3px;
    align-items: center;
    gap: 18px;
    color: #20201f;
    border-bottom: 1px solid #20201f;
    font-size: 11px;
    letter-spacing: 0.02em;
  }

  .service-offering-copy > span:not(.article-related-link)::after {
    display: none;
  }

  .service-offering-copy > span i {
    color: #20201f;
    font-size: 13px;
  }

  /* Cases: a compact editorial panel, with the result highlighted in yellow. */
  .improvement {
    background: #f3f3f3;
  }

  .improvement-heading-row {
    display: block;
    max-width: 1060px;
    margin: 0 auto 52px;
  }

  .improvement-heading-row .section-heading {
    max-width: 840px;
    margin: 0 auto 32px;
    text-align: center;
  }

  .improvement-heading-row .section-heading .section-description {
    margin-right: auto;
    margin-left: auto;
  }

  .retention-stat {
    display: flex;
    max-width: 1060px;
    min-height: 72px;
    margin: 0 auto;
    padding: 14px 26px;
    align-items: center;
    justify-content: center;
    gap: 28px;
    border: 5px solid #fff;
    background: transparent;
  }

  .retention-stat > span {
    margin: 0;
    color: #20201f;
    font-size: 14px;
  }

  .retention-stat strong {
    width: max-content;
    background: linear-gradient(transparent 53%, #fff36b 53%);
    font-size: 36px;
    line-height: 1.1;
  }

  .retention-stat small {
    font-size: 17px;
  }

  .improvement-list {
    max-width: 1060px;
    margin: 0 auto;
    border: 0;
  }

  .improvement-case {
    display: grid;
    min-height: 0;
    margin: 0 0 34px;
    padding: 32px;
    grid-template-columns: 52px minmax(0, 1fr) 300px;
    align-items: stretch;
    gap: 28px;
    border: 0;
    background: #fff;
  }

  .case-index {
    padding-top: 5px;
    color: #20201f;
    font-size: 11px;
  }

  .case-summary > span {
    margin-bottom: 5px;
    color: #575752;
    font-size: 11px;
  }

  .case-summary h3 {
    margin: 0 0 24px;
    font-size: 22px;
    line-height: 1.5;
  }

  .case-summary dl > div {
    display: grid;
    min-height: 56px;
    padding: 0;
    grid-template-columns: 72px minmax(0, 1fr);
    align-items: stretch;
    gap: 0;
    border: 0;
    border-top: 4px solid #fff;
    background: #f4f4f4;
  }

  .case-summary dt {
    display: flex;
    margin: 0;
    padding: 12px 10px;
    align-items: center;
    justify-content: center;
    color: #fff;
    background: #272725;
    font-size: 11px;
  }

  .case-summary dd {
    display: flex;
    margin: 0;
    padding: 12px 16px;
    align-items: center;
    color: #33332f;
    font-size: 12px;
    line-height: 1.7;
  }

  .case-evidence {
    min-height: 0;
    padding: 24px;
    border: 0;
    background: #ededeb;
  }

  .case-metric span {
    color: #42423e;
    font-size: 10px;
  }

  .case-metric strong {
    display: inline;
    background: linear-gradient(transparent 56%, #fff36b 56%);
    color: #20201f;
    font-size: 40px;
  }

  .improvement-note {
    max-width: 1060px;
    margin-right: auto;
    margin-left: auto;
  }

  /* Flow: equal horizontal steps connected by arrows, like the reference. */
  .flow {
    background: #f3f3f3;
  }

  .flow .section-heading,
  .flow .section-heading-center {
    max-width: 820px;
    margin-right: auto;
    margin-left: auto;
    text-align: center;
  }

  .flow .section-heading-center .section-description {
    margin-right: auto;
    margin-left: auto;
  }

  .flow-subheading {
    max-width: 1120px;
    margin: 48px auto 24px;
  }

  .phase-grid {
    display: grid;
    max-width: 1120px;
    margin: 0 auto;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: 30px;
    border: 0;
    overflow: visible;
  }

  .phase-card {
    position: relative;
    display: flex;
    min-height: 280px;
    padding: 0;
    flex-direction: column;
    gap: 0;
    border: 1px solid #4a4a46;
    border-radius: 6px;
    background: #fff;
  }

  .phase-card:not(:last-child)::after {
    position: absolute;
    z-index: 2;
    top: 104px;
    right: -26px;
    color: #20201f;
    content: "→";
    font-size: 19px;
    line-height: 1;
  }

  .flow .phase-card .phase-top,
  .flow .phase-card:first-child .phase-top,
  .flow .phase-card:last-child .phase-top,
  .flow .phase-card:not(:first-child) .phase-top {
    width: auto;
    height: auto;
    min-height: 128px;
    padding: 23px 18px 15px;
    clip-path: none;
    color: #20201f;
    border: 0;
    border-bottom: 1px solid #d6d6d2;
    background: #fff;
    text-align: center;
  }

  .phase-card:nth-child(n) .phase-top {
    border-left: 0;
  }

  .phase-top span {
    color: #5a5a55;
    font-size: 8px;
    letter-spacing: 0.08em;
  }

  .phase-top p {
    margin: 7px 0 5px;
    color: #555550;
    font-size: 10px;
  }

  .phase-top h3 {
    margin: 0;
    color: #20201f;
    font-size: 16px;
    line-height: 1.5;
  }

  .phase-card > .phase-summary {
    margin: 0;
    padding: 18px 18px 20px;
    color: #44443f;
    font-size: 11px;
    line-height: 1.8;
  }

  .phase-details {
    margin-top: auto;
    border-top: 1px solid #d6d6d2;
  }

  .phase-details > summary {
    display: flex;
    min-height: 48px;
    padding: 12px 16px;
    align-items: center;
    justify-content: space-between;
    cursor: pointer;
    list-style: none;
    font-size: 10px;
    font-weight: 800;
  }

  .phase-details > summary::-webkit-details-marker {
    display: none;
  }

  .phase-details > summary i {
    font-style: normal;
    font-size: 15px;
  }

  .phase-details[open] > summary i {
    transform: rotate(45deg);
  }

  .phase-details > div {
    padding: 0 16px 18px;
    border-top: 1px solid #ecece8;
  }

  .phase-details p {
    margin: 14px 0;
    color: #50504b;
    font-size: 10px;
    line-height: 1.75;
  }

  .phase-details ul {
    margin: 0;
    padding: 0 0 0 16px;
  }

  .phase-details li {
    margin: 5px 0;
    font-size: 9px;
    line-height: 1.6;
  }

  .flow-notes {
    max-width: 1120px;
    margin-right: auto;
    margin-left: auto;
  }

  .flow .phase-card .phase-top h3,
  .flow .phase-card:first-child .phase-top h3,
  .flow .phase-card:last-child .phase-top h3 {
    margin: 0;
    color: #20201f;
    font-size: 16px;
    line-height: 1.5;
  }
}

/* August 27 final layer.
   These rules intentionally come last so the Baigie-inspired editorial
   rhythm is not widened again by the older presentation experiments above. */

@media (min-width: 901px) {
  .philosophy > .philosophy-success,
  .method > .method-layout {
    width: min(1080px, calc(100% - 144px));
    max-width: none;
  }

  .method {
    padding-block: 72px;
    background: #fff;
  }

  .method > .method-layout {
    display: grid;
    grid-template-columns: 248px minmax(0, 1fr);
    align-items: start;
    gap: 74px;
  }

  .method .method-intro {
    max-width: none;
    margin: 0;
    padding: 3px 0 0;
  }

  .method .method-intro h2 {
    margin: 18px 0 18px;
    font-size: 30px;
    line-height: 1.42;
    letter-spacing: -0.045em;
    white-space: normal;
  }

  .method .method-intro > p:last-child {
    margin: 0;
    color: #595852;
    font-size: 10px;
    line-height: 1.85;
  }

  .method .method-list {
    border-top: 1px solid #aaa9a4;
  }

  .method .method-row {
    display: grid;
    min-height: 0;
    padding: 20px 0 21px;
    grid-template-columns: 72px minmax(0, 1fr);
    align-items: start;
    gap: 22px;
    border-top: 0;
    border-bottom: 1px solid #cfcec9;
  }

  .method .method-mark {
    display: grid;
    grid-template-columns: 27px minmax(0, 1fr);
    align-items: baseline;
    gap: 8px;
  }

  .method .method-mark strong {
    color: var(--orange);
    font-size: 27px;
    line-height: 1;
  }

  .method .method-mark span {
    color: #77756f;
    font-size: 6px;
    font-weight: 800;
    letter-spacing: 0.08em;
  }

  .method .method-copy h3 {
    max-width: none;
    margin: 0 0 6px;
    font-size: 17px;
    line-height: 1.48;
    letter-spacing: -0.025em;
  }

  .method .method-copy > p {
    max-width: none;
    margin: 0;
    color: #4c4b47;
    font-size: 10px;
    line-height: 1.75;
  }

  .external-practice-row {
    grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr);
  }
}

/* August 27 annotation pass — final precedence layer. */
.philosophy-success-heading h2 span { display: block; }
.framework-visual-label { margin-bottom: 24px; }
.framework-visual-label strong { font-size: 20px; }
.framework-cvr-layer {
  position: relative;
  margin-top: 24px;
  grid-template-columns: minmax(0, 1fr);
  text-align: center;
}
.framework-cvr-layer > .framework-cro-label {
  position: absolute;
  top: -34px;
  left: 50%;
  width: max-content;
  grid-row: auto;
  color: var(--orange);
  font-size: 13px;
  transform: translateX(-50%);
}
.framework-cvr-layer strong,
.framework-cvr-layer small { display: block; }
.framework-cvr-layer small {
  max-width: 430px;
  margin: 8px auto 0;
  line-height: 1.65;
}
.framework-business-goal small {
  margin-top: 8px;
  color: #fff;
  font-size: 17px;
  font-weight: 750;
  line-height: 1.55;
}
.service-offering-copy > span:not(.article-related-link) { display: none !important; }
.learn-chapter-header {
  display: grid;
  grid-template-columns: 64px minmax(0, 1fr) !important;
  align-items: start;
}
.learn-chapter-header > div { min-width: 0; }
.cvr-visual-heading h3 span { display: block; }
.flow { background: #eeeae3 !important; }
.flow-subheading > span { display: none; }
.phase-items {
  margin: auto 18px 20px;
  padding: 16px 0 0 17px;
  border-top: 1px solid #d6d2ca;
}
.phase-items li {
  margin: 5px 0;
  color: #4b4a46;
  font-size: 10px;
  line-height: 1.55;
}
.pricing-name h3 {
  white-space: normal !important;
  overflow-wrap: anywhere;
}
.team-role {
  padding: 32px 30px;
  border: 1px solid #c9c7c1;
  background: #fff;
}
.team-number,
.contact-number { display: none !important; }
.related { background: #ece9e2 !important; }
.related-card { background: #fff; }

@media (min-width: 901px) {
  .service-offering-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .service-offering-strategy,
  .service-offering-seo,
  .service-offering-ai { grid-column: 1 / -1; }
  .service-offering-analysis,
  .service-offering-cro { grid-column: span 1; }
  .service-offering-ai { grid-template-columns: 160px minmax(0, 1fr); }
  .service-offering-ai .service-offering-copy p { max-width: 760px; }
  .service-offering-analysis,
  .service-offering-cro { min-height: 238px; }
  .service-offering-analysis .service-offering-card,
  .service-offering-cro .service-offering-card { height: 100%; }
  .service-offering-copy p {
    font-size: 13px;
    line-height: 1.9;
  }
  .framework-business-goal {
    max-width: 620px;
    padding: 30px 34px;
  }
  .framework-business-goal strong { font-size: 22px; }
  .flow .section-heading,
  .flow .section-heading-center { max-width: 760px; }
  .flow-subheading { margin-top: 44px; }
  .flow-subheading h3 {
    margin: 0;
    font-size: 18px;
  }
  .phase-card { min-height: 510px; }
  .phase-card:not(:last-child)::after { top: 94px; }
  .flow .phase-card .phase-top,
  .flow .phase-card:first-child .phase-top,
  .flow .phase-card:last-child .phase-top,
  .flow .phase-card:not(:first-child) .phase-top {
    min-height: 145px;
    padding: 26px 18px 18px;
  }
  .phase-top p {
    margin: 0 0 10px;
    color: var(--orange-dark);
    font-size: 21px;
    font-weight: 850;
    line-height: 1.2;
  }
  .phase-top h3 {
    font-size: 15px;
    line-height: 1.55;
  }
  .phase-card > .phase-summary {
    padding: 20px 18px 18px;
    font-size: 10.5px;
    line-height: 1.8;
  }
  .method .method-intro h2 {
    font-size: 28px;
    line-height: 1.48;
  }
  .pricing-row {
    grid-template-columns: 238px minmax(0, 1fr) 145px;
    gap: 24px;
  }
  .pricing-name h3 {
    font-size: 18px;
    line-height: 1.45;
  }
  .pricing-price { padding-left: 18px; }
  .pricing-price strong { font-size: 28px; }
  .team-flow {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 24px;
  }
  .team-role { min-width: 0; }
  .contact-card { padding-top: 58px; }
}

/* August 28 annotation pass — wording-aligned presentation fixes. */
.framework-convergence span {
  font-size: 16px;
  line-height: 1.55;
}

.framework-business-goal {
  color: var(--ink);
  border: 1px solid #c9c7c1;
  background: #f7f5f1;
  box-shadow: none;
}

.framework-business-goal strong {
  color: var(--ink);
}

.framework-business-goal small {
  color: #55534e;
}

.team-role h3 {
  min-height: 0;
  color: var(--orange);
}

.support-tree .tree-client {
  width: 220px;
  min-height: 60px;
  color: var(--ink);
  border-color: var(--orange);
  background: #fff;
  box-shadow: inset 5px 0 0 var(--orange);
  font-size: 16px;
}

.contact-card-secondary h2 {
  max-width: 100%;
  font-size: clamp(28px, 2.35vw, 34px);
  line-height: 1.35;
  overflow-wrap: anywhere;
  word-break: normal;
}

@media (min-width: 901px) {
  .service-offering-cro {
    grid-column: 1 / -1;
  }

  .service-offering-cro .service-offering-card {
    min-height: 238px;
  }

  .improvement-heading-row {
    display: grid;
    max-width: 1120px;
    margin: 0 auto 52px;
    grid-template-columns: minmax(0, 1fr) 220px;
    align-items: end;
    gap: 48px;
  }

  .improvement-heading-row .section-heading {
    max-width: 760px;
    margin: 0;
    text-align: left;
  }

  .improvement-heading-row .section-heading .section-description {
    margin-right: 0;
    margin-left: 0;
  }

  .improvement-heading-row .retention-stat {
    width: 220px;
    min-height: 112px;
    margin: 0;
    padding: 16px 18px;
    flex-direction: column;
    gap: 4px;
  }

  .phase-card:not(:last-child)::after {
    right: -27px;
    padding: 1px 6px;
    background: #eeeae3;
  }
}

/* August 28 follow-up annotations — emphasis, spacing, and flow refinements. */
.framework-business-goal {
  color: #fff;
  border-color: var(--orange);
  background: var(--orange);
}

.framework-business-goal strong,
.framework-business-goal small {
  color: #fff;
}

.cvr-visual-flow article.is-result {
  color: #fff;
  border-color: var(--orange);
  background: var(--orange);
}

.cvr-visual-flow article.is-result > span,
.cvr-visual-flow article.is-result strong,
.cvr-visual-flow article.is-result p {
  color: #fff;
}

.phase-card-final > .phase-summary {
  font-size: 14px;
  font-weight: 650;
  line-height: 2;
}

@media (min-width: 901px) {
  .phase-card > .phase-summary {
    font-size: 14px;
  }
}

/* August 28: remove the chip-like orange boxes from CRO examples. */
.enhancement-tags {
  gap: 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.enhancement-tags span {
  position: relative;
  padding: 10px 14px 10px 0;
  border: 0;
  color: var(--ink-soft);
  background: transparent;
  font-size: 11px;
}

.enhancement-tags span:not(:last-child)::after {
  margin-left: 14px;
  color: var(--line-strong);
  content: "/";
}

.external-safety {
  display: grid;
  margin: 8px 0 64px;
  padding: 48px 0;
  grid-template-columns: minmax(220px, 0.75fr) minmax(0, 1.25fr);
  gap: 64px;
  border-top: 1px solid #aaa8a2;
  border-bottom: 1px solid #aaa8a2;
}

.external-safety h3 {
  margin: 12px 0 0;
  font-size: 24px;
  line-height: 1.55;
  letter-spacing: -0.025em;
}

.external-safety > div:last-child > p {
  margin: 0 0 22px;
  color: #454440;
  font-size: 12px;
  line-height: 2;
}

.external-safety ul {
  margin: 0;
  padding: 0;
  list-style: none;
}

.external-safety li {
  position: relative;
  padding: 11px 0 11px 18px;
  border-top: 1px solid var(--line);
  color: #323230;
  font-size: 11px;
  line-height: 1.75;
}

.external-safety li::before {
  position: absolute;
  top: 18px;
  left: 1px;
  width: 5px;
  height: 5px;
  border-radius: 50%;
  background: var(--orange);
  content: "";
}

@media (min-width: 901px) {
  .service-offering-strategy,
  .service-offering-cro {
    padding-right: 24px;
    padding-left: 24px;
    background: #f5f1ea;
  }

  .service-offering-strategy .service-offering-card,
  .service-offering-cro .service-offering-card {
    background: transparent;
  }

  .service-offering-seo,
  .service-offering-ai {
    padding-right: 24px;
    padding-left: 24px;
    background: #fff;
  }

  .service-offering-cro,
  .service-offering-cro .service-offering-card {
    min-height: 0;
    height: auto;
  }

  .service-offering-cro {
    padding-top: 30px;
    padding-bottom: 32px;
  }

  .improvement-heading-row {
    display: block;
    max-width: 1060px;
    margin: 0 auto 52px;
  }

  .improvement-heading-row .section-heading {
    max-width: 840px;
    margin: 0 auto 32px;
    text-align: center;
  }

  .improvement-heading-row .section-heading .section-description {
    margin-right: auto;
    margin-left: auto;
  }

  .improvement-heading-row .retention-stat {
    display: flex;
    width: auto;
    max-width: 1060px;
    min-height: 72px;
    margin: 0 auto;
    padding: 14px 26px;
    flex-direction: row;
    align-items: center;
    justify-content: center;
    gap: 28px;
    border: 5px solid #fff;
    background: transparent;
  }

  .improvement-heading-row .retention-stat > span {
    margin: 0;
    font-size: 14px;
  }

  .improvement-heading-row .retention-stat strong {
    width: max-content;
    background: linear-gradient(transparent 53%, #fff36b 53%);
    font-size: 36px;
    line-height: 1.1;
  }

  .flow .phase-grid {
    column-gap: 30px;
    background: #eeeae3;
  }

  .flow .phase-card {
    background: #fff;
  }

  .phase-card-final > .phase-summary {
    padding: 20px 18px 18px;
  }

  /* Keep every service chapter on one shared horizontal axis. */
  .learn .learn-chapter,
  .learn .learn-chapter + .learn-chapter {
    box-sizing: border-box;
    width: min(900px, 100%);
    margin-right: auto;
    margin-left: auto;
  }

  /* The four flow cards must shrink inside the desktop viewport. */
  .flow .phase-grid {
    box-sizing: border-box;
    width: 100%;
    max-width: 1120px;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    column-gap: clamp(18px, 2.4vw, 30px);
  }

  .flow .phase-card {
    min-width: 0;
  }
}

/* August 28 consolidated annotation pass — service detail layout and alignment. */
.learn-side-content {
  display: block;
  min-width: 0;
  padding: 34px 32px;
  border-right: 1px solid #d7d5cf;
  border-bottom: 1px solid #d7d5cf;
  background: #f7f6f2;
}

.learn-side-content .learn-steps,
.learn-side-content .learn-evaluation {
  margin: 0;
}

.learn-side-content .learn-steps {
  height: 100%;
  grid-template-columns: 1fr;
  border-top: 0;
}

.learn-side-content .learn-steps > div {
  min-height: 0;
  padding: 18px 16px;
}

.learn-side-content .learn-evaluation {
  height: 100%;
  padding: 0;
  border: 0;
}

.cro-methods > strong {
  display: block;
  margin-bottom: 18px;
  font-size: 17px;
}

.cro-methods .enhancement-tags {
  display: flex;
  margin: 0;
  flex-direction: column;
  align-items: stretch;
  border: 0;
}

.cro-methods .enhancement-tags span {
  width: 100%;
  padding: 10px 0;
  border-top: 1px solid var(--line);
}

.cro-methods .enhancement-tags span:last-child {
  border-bottom: 1px solid var(--line);
}

.cro-methods .enhancement-tags span::after {
  display: none;
}

.chart-y-axis {
  position: absolute;
  z-index: 5;
  top: 0;
  bottom: 0;
  left: 5px;
  display: flex;
  padding: 2px 0 3px;
  flex-direction: column;
  justify-content: space-between;
  pointer-events: none;
}

.chart-y-axis span {
  color: #77746e;
  font-family: Arial, Helvetica, sans-serif;
  font-size: 7px;
  font-weight: 700;
  line-height: 1;
}

.cvr-visual-heading .eyebrow {
  margin-bottom: 14px;
}

.improvement-heading-row .section-heading .eyebrow {
  text-align: left;
}

@media (min-width: 901px) {
  .service-offering-cro .service-offering-copy {
    padding-right: 38px;
    padding-left: 42px;
  }

  .improvement-heading-row .section-heading {
    max-width: 1060px;
    margin: 0 0 32px;
    text-align: left;
  }

  .improvement-heading-row .section-heading .section-description {
    margin-right: 0;
    margin-left: 0;
  }

  .flow .phase-items {
    box-sizing: border-box;
    min-height: 172px;
  }
}

@media (max-width: 900px) {
  .learn-side-content {
    padding: 28px 24px;
  }

  .service-offering-cro .service-offering-copy {
    padding-left: 20px;
  }
}

/* External SEO to backlink operation service route. */
.external-service-route {
  display: grid;
  margin: 72px 0 0;
  padding: 42px;
  grid-template-columns: minmax(0, 1.25fr) minmax(250px, 0.75fr);
  align-items: center;
  gap: 52px;
  border: 1px solid var(--line-strong);
  border-top: 4px solid var(--orange);
  background: var(--paper);
}

.external-service-route-copy h3 {
  margin: 12px 0 18px;
  font-size: 28px;
  line-height: 1.55;
  letter-spacing: -0.035em;
}

.external-service-route-copy > p:last-child {
  margin: 0;
  color: var(--ink-soft);
  font-size: 13px;
  line-height: 2;
}

.external-service-route-summary {
  border-top: 1px solid var(--line-strong);
}

.external-service-route-summary > div {
  display: flex;
  min-height: 64px;
  padding: 12px 0;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  border-bottom: 1px solid var(--line);
}

.external-service-route-summary span {
  color: var(--ink-soft);
  font-size: 11px;
}

.external-service-route-summary strong {
  font-size: 18px;
}

.external-service-route-summary .button {
  width: 100%;
  margin-top: 20px;
  justify-content: space-between;
}

/* Backlink operation detail page. */
.backlink-operation-main {
  background: var(--paper);
}

.backlink-operation-narrow {
  max-width: 960px;
  margin-inline: auto;
}

.backlink-operation-hero {
  padding: 104px 0 88px;
  border-bottom: 1px solid var(--line-strong);
  background:
    linear-gradient(90deg, var(--paper) 0 67%, rgb(241 239 234 / 78%) 67% 100%);
}

.backlink-operation-hero-inner {
  position: relative;
  max-width: 960px;
  margin-inline: auto;
}

.backlink-operation-parent-link {
  position: absolute;
  top: 0;
  right: 0;
  padding-bottom: 5px;
  border-bottom: 1px solid var(--line-strong);
  color: var(--ink-soft);
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.04em;
  text-decoration: none;
}

.backlink-operation-parent-link:hover {
  border-color: var(--orange);
  color: var(--orange-dark);
}

.backlink-operation-hero h1 {
  max-width: 680px;
  margin: 18px 0 26px;
  font-size: 62px;
  line-height: 1.24;
  letter-spacing: -0.055em;
}

.backlink-operation-lead {
  max-width: 690px;
  margin: 0;
  color: var(--ink-soft);
  font-size: 16px;
  line-height: 2;
}

.backlink-operation-actions {
  display: flex;
  margin-top: 34px;
  gap: 12px;
}

.backlink-operation-overview,
.backlink-operation-section {
  padding: 108px 0;
}

.backlink-operation-intro {
  display: grid;
  grid-template-columns: minmax(320px, 0.88fr) minmax(0, 1.12fr);
  align-items: start;
  gap: 70px;
}

.backlink-operation-intro h2,
.backlink-operation-section-heading h2,
.backlink-operation-cooperation h2,
.backlink-operation-cta h2 {
  margin: 14px 0 0;
  font-size: 38px;
  line-height: 1.45;
  letter-spacing: -0.045em;
  text-wrap: balance;
}

.backlink-operation-intro > p:last-child,
.backlink-operation-section-heading > p:last-child {
  margin: 40px 0 0;
  color: var(--ink-soft);
  font-size: 14px;
  line-height: 2.1;
}

.backlink-operation-facts {
  display: grid;
  margin-top: 72px;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line-strong);
  border-left: 1px solid var(--line-strong);
}

.backlink-operation-facts article {
  display: grid;
  min-height: 184px;
  padding: 28px;
  align-content: center;
  justify-items: center;
  border-right: 1px solid var(--line-strong);
  border-bottom: 1px solid var(--line-strong);
  text-align: center;
}

.backlink-operation-facts span,
.backlink-operation-facts small {
  color: var(--ink-soft);
  font-size: 11px;
  font-weight: 700;
}

.backlink-operation-facts strong {
  margin: 8px 0 2px;
  color: var(--orange);
  font-family: Arial, Helvetica, sans-serif;
  font-size: 52px;
  line-height: 1;
}

.backlink-operation-benefit-flow {
  display: grid;
  margin-top: 54px;
  padding: 28px 32px;
  grid-template-columns: 1fr 30px 1fr 30px 1fr 30px 1fr;
  align-items: center;
  gap: 0;
  color: var(--paper);
  background: var(--black);
}

.backlink-operation-benefit-flow div {
  text-align: center;
}

.backlink-operation-benefit-flow div span {
  display: block;
  margin-bottom: 12px;
  color: var(--orange);
  font-family: Arial, Helvetica, sans-serif;
  font-size: 16px;
  font-weight: 800;
}

.backlink-operation-benefit-flow strong {
  font-size: 14px;
  line-height: 1.7;
}

.backlink-operation-benefit-flow i {
  color: var(--orange);
  font-style: normal;
  text-align: center;
}

.backlink-operation-features,
.backlink-operation-process,
.backlink-operation-price {
  background: var(--paper-soft);
}

.backlink-operation-section-heading {
  max-width: 720px;
  margin-bottom: 58px;
}

.backlink-operation-feature-list {
  border-top: 1px solid var(--line-strong);
}

.backlink-operation-feature-list article {
  display: grid;
  min-height: 116px;
  padding: 24px 6px;
  grid-template-columns: 90px minmax(260px, 0.7fr) minmax(0, 1.3fr);
  align-items: center;
  gap: 28px;
  border-bottom: 1px solid var(--line-strong);
}

.backlink-operation-feature-list article > span,
.backlink-operation-process-list article > span {
  color: var(--orange);
  font-family: Arial, Helvetica, sans-serif;
  font-size: 22px;
  font-weight: 800;
}

.backlink-operation-feature-list h3,
.backlink-operation-process-list h3 {
  margin: 0;
  font-size: 18px;
  line-height: 1.6;
}

.backlink-operation-feature-list p,
.backlink-operation-process-list p {
  margin: 0;
  color: var(--ink-soft);
  font-size: 12px;
  line-height: 1.95;
}

.backlink-operation-target-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
}

.backlink-operation-target-grid > div {
  padding: 34px 38px;
  border: 1px solid var(--line-strong);
}

.backlink-operation-target-grid h3,
.backlink-operation-included h3 {
  margin: 0 0 24px;
  padding-bottom: 18px;
  border-bottom: 1px solid var(--line-strong);
  color: var(--orange-dark);
  font-size: 20px;
}

.backlink-operation-target-grid ul,
.backlink-operation-included ul {
  display: grid;
  margin: 0;
  padding: 0;
  gap: 17px;
  list-style: none;
}

.backlink-operation-target-grid ul li,
.backlink-operation-included li {
  position: relative;
  padding-left: 22px;
  color: var(--ink-soft);
  font-size: 13px;
  line-height: 1.85;
}

.backlink-operation-target-grid ul li::before,
.backlink-operation-included li::before {
  position: absolute;
  top: 0;
  left: 0;
  color: var(--orange);
  content: "・";
  font-weight: 900;
}

.backlink-operation-target-grid .backlink-operation-attention {
  border-color: var(--orange);
  background: var(--paper-soft);
}

.backlink-operation-attention ol,
.backlink-operation-cooperation ol {
  margin: 0;
  padding: 0;
  list-style: none;
}

.backlink-operation-attention li {
  display: grid;
  min-height: 72px;
  padding: 17px 0;
  grid-template-columns: 42px 1fr;
  align-items: center;
  border-bottom: 1px solid var(--line);
  font-size: 13px;
  font-weight: 700;
  line-height: 1.75;
}

.backlink-operation-attention li:last-child {
  border-bottom: 0;
}

.backlink-operation-attention li span,
.backlink-operation-cooperation li span {
  color: var(--orange);
  font-family: Arial, Helvetica, sans-serif;
  font-weight: 800;
}

.backlink-operation-process-list {
  display: grid;
  grid-template-columns: 1fr 1fr;
  border-top: 1px solid var(--line-strong);
  border-left: 1px solid var(--line-strong);
  background: var(--paper);
}

.backlink-operation-process-list article {
  display: grid;
  min-height: 152px;
  padding: 28px 30px;
  grid-template-columns: 48px 150px 1fr;
  align-items: start;
  gap: 12px;
  border-right: 1px solid var(--line-strong);
  border-bottom: 1px solid var(--line-strong);
}

.backlink-operation-note {
  margin: 30px 0 0;
  padding: 22px 26px;
  border-left: 4px solid var(--orange);
  color: var(--ink-soft);
  background: var(--paper);
  font-size: 11px;
  line-height: 1.9;
}

.backlink-operation-price-card {
  display: grid;
  grid-template-columns: 1.35fr 0.65fr;
  border: 1px solid var(--orange);
  background: var(--paper);
}

.backlink-operation-price-main {
  display: flex;
  min-height: 180px;
  padding: 34px 42px;
  align-items: center;
  gap: 12px;
}

.backlink-operation-price-main > span {
  color: var(--orange-dark);
  font-size: 20px;
  font-weight: 800;
}

.backlink-operation-price-main > strong {
  color: var(--orange);
  font-family: Arial, Helvetica, sans-serif;
  font-size: 58px;
  line-height: 1;
}

.backlink-operation-price-main > b {
  font-size: 24px;
}

.backlink-operation-price-main > small {
  align-self: center;
  color: var(--ink-soft);
  font-size: 11px;
}

.backlink-operation-price-meta {
  display: grid;
  border-left: 1px solid var(--line-strong);
}

.backlink-operation-price-meta div {
  display: flex;
  padding: 20px 28px;
  flex-direction: column;
  justify-content: center;
  border-bottom: 1px solid var(--line-strong);
}

.backlink-operation-price-meta div:last-child {
  border-bottom: 0;
}

.backlink-operation-price-meta span {
  color: var(--ink-soft);
  font-size: 11px;
}

.backlink-operation-price-meta strong {
  margin-top: 6px;
  color: var(--orange-dark);
  font-size: 20px;
}

.backlink-operation-included {
  margin-top: 42px;
  padding: 34px 38px;
  border: 1px solid var(--line-strong);
  background: var(--paper);
}

.backlink-operation-included ul {
  grid-template-columns: 1fr 1fr;
  column-gap: 46px;
}

.backlink-operation-cooperation {
  padding: 92px 0;
  color: var(--paper);
  background: var(--black);
}

.backlink-operation-cooperation .backlink-operation-narrow {
  display: grid;
  grid-template-columns: 0.72fr 1.28fr;
  gap: 70px;
}

.backlink-operation-cooperation .eyebrow,
.backlink-operation-cooperation h2 {
  color: inherit;
}

.backlink-operation-cooperation h2 {
  font-size: 32px;
}

.backlink-operation-cooperation li {
  display: grid;
  min-height: 74px;
  padding: 17px 0;
  grid-template-columns: 52px 1fr;
  align-items: center;
  border-bottom: 1px solid rgb(255 255 255 / 30%);
  font-size: 13px;
  line-height: 1.8;
}

.backlink-operation-cta {
  padding: 86px 0;
  color: var(--paper);
  background: var(--orange);
}

.backlink-operation-cta .backlink-operation-narrow {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  align-items: center;
  gap: 60px;
}

.backlink-operation-cta .eyebrow,
.backlink-operation-cta h2,
.backlink-operation-cta p {
  color: inherit;
}

.backlink-operation-cta h2 {
  font-size: 34px;
}

.backlink-operation-cta p:last-child {
  max-width: 620px;
  margin: 18px 0 0;
  font-size: 13px;
  line-height: 1.9;
}

.backlink-operation-cta .button-primary {
  border-color: var(--paper);
  color: var(--orange-dark);
  background: var(--paper);
  white-space: nowrap;
}

@media (max-width: 900px) {
  .external-service-route,
  .backlink-operation-intro,
  .backlink-operation-target-grid,
  .backlink-operation-cooperation .backlink-operation-narrow,
  .backlink-operation-cta .backlink-operation-narrow {
    grid-template-columns: 1fr;
  }

  .external-service-route {
    gap: 34px;
  }

  .backlink-operation-hero {
    background: var(--paper);
  }

  .backlink-operation-parent-link {
    position: static;
    display: inline-block;
    margin-bottom: 36px;
  }

  .backlink-operation-intro {
    gap: 20px;
  }

  .backlink-operation-intro > p:last-child {
    margin-top: 14px;
  }

  .backlink-operation-benefit-flow {
    grid-template-columns: 1fr;
    gap: 14px;
  }

  .backlink-operation-benefit-flow i {
    transform: rotate(90deg);
  }

  .backlink-operation-process-list {
    grid-template-columns: 1fr;
  }

  .backlink-operation-price-card {
    grid-template-columns: 1fr;
  }

  .backlink-operation-price-meta {
    grid-template-columns: 1fr 1fr;
    border-top: 1px solid var(--line-strong);
    border-left: 0;
  }

  .backlink-operation-price-meta div:first-child {
    border-right: 1px solid var(--line-strong);
    border-bottom: 0;
  }

  .backlink-operation-cooperation .backlink-operation-narrow,
  .backlink-operation-cta .backlink-operation-narrow {
    gap: 36px;
  }
}

@media (max-width: 560px) {
  .external-service-route {
    margin-top: 48px;
    padding: 28px 22px;
  }

  .external-service-route-copy h3 {
    font-size: 23px;
  }

  .backlink-operation-hero {
    padding: 74px 0 64px;
  }

  .backlink-operation-hero h1 {
    font-size: 42px;
  }

  .backlink-operation-lead {
    font-size: 14px;
  }

  .backlink-operation-actions {
    display: grid;
  }

  .backlink-operation-overview,
  .backlink-operation-section {
    padding: 76px 0;
  }

  .backlink-operation-intro h2,
  .backlink-operation-section-heading h2,
  .backlink-operation-cooperation h2,
  .backlink-operation-cta h2 {
    font-size: 29px;
  }

  .backlink-operation-facts {
    grid-template-columns: 1fr;
    margin-top: 50px;
  }

  .backlink-operation-facts article {
    min-height: 152px;
  }

  .backlink-operation-feature-list article,
  .backlink-operation-process-list article {
    grid-template-columns: 48px 1fr;
    gap: 10px 14px;
  }

  .backlink-operation-feature-list p,
  .backlink-operation-process-list p {
    grid-column: 2;
  }

  .backlink-operation-target-grid {
    gap: 22px;
  }

  .backlink-operation-target-grid > div,
  .backlink-operation-included {
    padding: 28px 22px;
  }

  .backlink-operation-price-main {
    min-height: 150px;
    padding: 28px 22px;
    flex-wrap: wrap;
  }

  .backlink-operation-price-main > strong {
    font-size: 46px;
  }

  .backlink-operation-price-meta {
    grid-template-columns: 1fr;
  }

  .backlink-operation-price-meta div:first-child {
    border-right: 0;
    border-bottom: 1px solid var(--line-strong);
  }

  .backlink-operation-included ul {
    grid-template-columns: 1fr;
  }

  .backlink-operation-cooperation,
  .backlink-operation-cta {
    padding: 68px 0;
  }

  .backlink-operation-cta .button {
    width: 100%;
    justify-content: space-between;
  }
}

/* September 4: lightweight detail-page prototypes and real transition cues. */
.service-card-detail-link {
  display: flex;
  width: max-content;
  margin-top: auto;
  padding-top: 18px;
  align-items: center;
  gap: 18px;
  border-bottom: 1px solid currentColor;
  font-size: 11px;
  font-weight: 800;
}

.service-card-detail-link span {
  color: var(--orange);
}

.service-offering-card-static:hover {
  color: #20201f;
  box-shadow: none;
  transform: none;
}

.chapter-detail-link,
.pricing-detail-link {
  display: inline-flex;
  width: max-content;
  max-width: 100%;
  align-items: center;
  gap: 16px;
  color: var(--orange-dark);
  font-size: 11px;
  font-weight: 800;
  text-decoration: none;
}

.chapter-detail-link {
  margin-top: 16px;
  padding-bottom: 3px;
  border-bottom: 1px solid var(--orange);
}

.pricing-detail-link {
  margin-top: 16px;
}

.prototype-detail-site {
  background: var(--paper);
}

.prototype-detail-narrow {
  width: min(960px, calc(100% - 96px));
}

.prototype-detail-hero,
.prototype-case-hero {
  padding: 72px 0 0;
  background: #f4f2ed;
}

.prototype-back-link {
  display: inline-flex;
  margin-bottom: 48px;
  align-items: center;
  gap: 14px;
  color: #595852;
  font-size: 11px;
  font-weight: 750;
  text-decoration: none;
}

.prototype-detail-status {
  width: max-content;
  margin-bottom: 24px;
  padding: 5px 10px;
  color: var(--orange-dark);
  border: 1px solid var(--orange);
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.06em;
}

.prototype-detail-hero h1,
.prototype-case-hero h1 {
  max-width: 760px;
  margin: 0;
  font-size: clamp(46px, 6vw, 72px);
  line-height: 1.2;
  letter-spacing: -0.055em;
}

.prototype-detail-lead {
  max-width: 720px;
  margin: 28px 0 0;
  color: #43423e;
  font-size: 16px;
  font-weight: 650;
  line-height: 2;
}

.prototype-detail-facts {
  display: grid;
  margin-top: 52px;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  border-top: 1px solid #aaa8a2;
}

.prototype-detail-facts > div {
  min-height: 100px;
  padding: 22px 24px 20px 0;
  border-bottom: 1px solid #aaa8a2;
}

.prototype-detail-facts > div + div {
  padding-left: 24px;
  border-left: 1px solid #c8c6c0;
}

.prototype-detail-facts span,
.prototype-detail-facts strong {
  display: block;
}

.prototype-detail-facts span {
  margin-bottom: 8px;
  color: #77756f;
  font-size: 10px;
  font-weight: 750;
}

.prototype-detail-facts strong {
  font-size: 15px;
  line-height: 1.6;
}

.prototype-local-nav {
  display: flex;
  margin-top: 32px;
  gap: 0;
  border-top: 1px solid #aaa8a2;
}

.prototype-local-nav a {
  display: flex;
  min-height: 58px;
  padding: 0 28px;
  flex: 1;
  align-items: center;
  justify-content: space-between;
  border-bottom: 1px solid #aaa8a2;
  font-size: 11px;
  font-weight: 800;
  text-decoration: none;
}

.prototype-local-nav a + a {
  border-left: 1px solid #c8c6c0;
}

.prototype-local-nav a::after {
  color: var(--orange);
  content: "↓";
}

.prototype-detail-overview {
  padding: 92px 0;
  scroll-margin-top: 90px;
}

.prototype-detail-overview-grid {
  display: grid;
  grid-template-columns: minmax(240px, 0.8fr) minmax(0, 1.2fr);
  gap: 82px;
}

.prototype-detail-overview h2,
.prototype-detail-heading h2,
.prototype-detail-deliverables h2,
.prototype-case-story h2,
.prototype-case-next h2 {
  margin: 0;
  font-size: 30px;
  line-height: 1.55;
}

.prototype-detail-overview-grid > div:last-child > p {
  margin: 0;
  color: #44433f;
  font-size: 14px;
  line-height: 2.15;
}

.prototype-detail-overview aside {
  margin-top: 30px;
  padding: 18px 20px;
  border-left: 3px solid var(--orange);
  color: #5d5b55;
  background: #f7f5f1;
  font-size: 11px;
  line-height: 1.9;
}

.prototype-detail-section {
  padding: 92px 0;
  border-top: 1px solid var(--line);
  background: #f7f6f2;
  scroll-margin-top: 90px;
}

.prototype-detail-heading {
  margin-bottom: 48px;
}

.prototype-detail-section-list {
  border-top: 1px solid #999791;
}

.prototype-detail-section-list article {
  display: grid;
  padding: 34px 0;
  grid-template-columns: 72px minmax(0, 1fr);
  gap: 28px;
  border-bottom: 1px solid #c9c7c1;
}

.prototype-detail-section-list article > span,
.prototype-case-story article > span {
  color: var(--orange);
  font-family: Arial, Helvetica, sans-serif;
  font-size: 14px;
  font-weight: 900;
}

.prototype-detail-section-list h3 {
  margin: 0 0 10px;
  font-size: 20px;
}

.prototype-detail-section-list p {
  max-width: 720px;
  margin: 0;
  color: #4d4c48;
  font-size: 13px;
  line-height: 2;
}

.prototype-detail-section-list ul,
.prototype-detail-deliverables ul,
.prototype-case-story ul,
.prototype-case-next ul {
  margin: 18px 0 0;
  padding: 0;
  list-style: none;
}

.prototype-detail-section-list li,
.prototype-detail-deliverables li,
.prototype-case-story li,
.prototype-case-next li {
  position: relative;
  padding: 9px 0 9px 18px;
  border-top: 1px solid var(--line);
  color: #3f3e3a;
  font-size: 11px;
  line-height: 1.75;
}

.prototype-detail-section-list li::before,
.prototype-detail-deliverables li::before,
.prototype-case-story li::before,
.prototype-case-next li::before {
  position: absolute;
  top: 17px;
  left: 1px;
  width: 5px;
  height: 5px;
  border-radius: 50%;
  background: var(--orange);
  content: "";
}

.prototype-detail-deliverables {
  padding: 86px 0;
  scroll-margin-top: 90px;
}

.prototype-detail-deliverables > div,
.prototype-case-next > div {
  display: grid;
  grid-template-columns: minmax(240px, 0.8fr) minmax(0, 1.2fr);
  gap: 82px;
}

.prototype-detail-deliverables ul,
.prototype-case-next ul {
  margin-top: 0;
  border-bottom: 1px solid var(--line);
}

.prototype-detail-related {
  padding: 82px 0;
  border-top: 1px solid var(--line);
  background: #efede7;
}

.prototype-detail-related-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  border-top: 1px solid #999791;
}

.prototype-detail-related-grid a {
  position: relative;
  display: flex;
  min-height: 154px;
  padding: 24px 42px 24px 0;
  flex-direction: column;
  border-bottom: 1px solid #999791;
  text-decoration: none;
}

.prototype-detail-related-grid a + a {
  padding-left: 24px;
  border-left: 1px solid #c8c6c0;
}

.prototype-detail-related-grid strong {
  margin-bottom: 10px;
  font-size: 17px;
}

.prototype-detail-related-grid span {
  color: #5d5b55;
  font-size: 11px;
  line-height: 1.8;
}

.prototype-detail-related-grid i {
  position: absolute;
  right: 18px;
  bottom: 21px;
  color: var(--orange);
  font-style: normal;
}

.prototype-detail-return {
  margin-top: 36px;
}

.prototype-case-hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) 240px;
  align-items: end;
  gap: 70px;
}

.prototype-case-hero h1 {
  font-size: clamp(40px, 5vw, 62px);
}

.prototype-case-metric {
  padding: 24px 0;
  border-top: 4px solid var(--orange);
  border-bottom: 1px solid #aaa8a2;
}

.prototype-case-metric span,
.prototype-case-metric strong {
  display: block;
}

.prototype-case-metric span {
  color: #65635e;
  font-size: 10px;
  font-weight: 750;
}

.prototype-case-metric strong {
  margin-top: 8px;
  font-size: 38px;
  line-height: 1.2;
}

.prototype-case-story {
  padding: 92px 0;
}

.prototype-case-story article {
  display: grid;
  padding: 42px 0;
  grid-template-columns: 72px minmax(0, 1fr);
  gap: 28px;
  border-top: 1px solid #aaa8a2;
}

.prototype-case-story article:last-child {
  border-bottom: 1px solid #aaa8a2;
}

.prototype-case-story article > div > p:last-child {
  max-width: 760px;
  margin: 18px 0 0;
  color: #484743;
  font-size: 13px;
  line-height: 2;
}

.prototype-case-story .is-result h2 {
  display: inline;
  background: linear-gradient(transparent 58%, #fff36b 58%);
}

.prototype-case-next {
  padding: 86px 0;
  background: #f7f6f2;
}

.prototype-case-next > div > div > p:last-child {
  margin: 18px 0 0;
  color: #55534e;
  font-size: 12px;
  line-height: 2;
}

.prototype-case-return-row {
  display: flex;
  justify-content: space-between;
  gap: 18px;
}

@media (max-width: 900px) {
  .prototype-detail-narrow {
    width: min(100% - 48px, 760px);
  }

  .prototype-detail-hero,
  .prototype-case-hero {
    padding-top: 58px;
  }

  .prototype-detail-overview-grid,
  .prototype-detail-deliverables > div,
  .prototype-case-next > div,
  .prototype-case-hero-grid {
    grid-template-columns: 1fr;
    gap: 32px;
  }

  .prototype-detail-related-grid {
    grid-template-columns: 1fr;
  }

  .prototype-detail-related-grid a + a {
    padding-left: 0;
    border-left: 0;
  }

  .prototype-detail-related-grid a {
    min-height: 120px;
  }

  .prototype-case-metric {
    width: min(100%, 300px);
  }
}

@media (max-width: 620px) {
  .prototype-detail-narrow {
    width: calc(100% - 36px);
  }

  .prototype-detail-hero h1,
  .prototype-case-hero h1 {
    font-size: 40px;
  }

  .prototype-detail-lead {
    font-size: 14px;
  }

  .prototype-detail-facts {
    grid-template-columns: 1fr;
  }

  .prototype-detail-facts > div,
  .prototype-detail-facts > div + div {
    min-height: 0;
    padding: 17px 0;
    border-left: 0;
  }

  .prototype-local-nav {
    display: block;
  }

  .prototype-local-nav a + a {
    border-left: 0;
  }

  .prototype-detail-overview,
  .prototype-detail-section,
  .prototype-detail-deliverables,
  .prototype-detail-related,
  .prototype-case-story,
  .prototype-case-next {
    padding-top: 68px;
    padding-bottom: 68px;
  }

  .prototype-detail-overview h2,
  .prototype-detail-heading h2,
  .prototype-detail-deliverables h2,
  .prototype-case-story h2,
  .prototype-case-next h2 {
    font-size: 25px;
  }

  .prototype-detail-section-list article,
  .prototype-case-story article {
    grid-template-columns: 44px minmax(0, 1fr);
    gap: 12px;
  }

  .prototype-case-return-row {
    display: grid;
  }

  .prototype-case-return-row .button {
    width: 100%;
    justify-content: space-between;
  }
}

/* September 4 mobile consolidation.
   Keep this layer last: it replaces older fixed-width experiments on narrow screens. */

.consultation-list summary i,
.learn-chapter-details > summary i,
.faq-toggle {
  box-sizing: border-box;
  font-size: 0 !important;
  line-height: 1 !important;
}

.consultation-list summary i::before,
.consultation-list summary i::after,
.learn-chapter-details > summary i::before,
.learn-chapter-details > summary i::after,
.faq-toggle::before,
.faq-toggle::after {
  position: absolute;
  top: 50%;
  left: 50%;
  width: 11px;
  height: 1px;
  background: currentColor;
  content: "";
  transform: translate(-50%, -50%);
  transform-origin: center;
}

.consultation-list summary i::after,
.learn-chapter-details > summary i::after,
.faq-toggle::after {
  transform: translate(-50%, -50%) rotate(90deg);
}

.consultation-list details[open] summary i,
.learn-chapter-details[open] > summary i {
  transform: none !important;
}

.faq-list details[open] .faq-toggle {
  border-color: var(--orange);
  color: var(--paper);
  background: var(--orange);
}

/* Use the same active treatment for expanded service-detail headings. */
.learn-chapter-details[open] > summary > span {
  color: var(--orange);
}

.learn-chapter-details[open] > summary i {
  border-color: var(--orange);
  color: var(--paper);
  background: var(--orange);
}

.faq-list details[open] .faq-toggle {
  transform: translateY(-50%) !important;
}

.consultation-list details[open] summary i::before,
.learn-chapter-details[open] > summary i::before,
.faq-list details[open] .faq-toggle::before {
  transform: translate(-50%, -50%) rotate(45deg);
}

.consultation-list details[open] summary i::after,
.learn-chapter-details[open] > summary i::after,
.faq-list details[open] .faq-toggle::after {
  transform: translate(-50%, -50%) rotate(-45deg);
}

@media (max-width: 900px) {
  html,
  body,
  .site-shell {
    max-width: 100%;
    overflow-x: clip;
  }

  .container,
  .header-inner,
  .consultation > .container,
  .philosophy > .container,
  .services > .container,
  .learn > .container,
  .flow > .container,
  .method > .container,
  .improvement > .container,
  .pricing > .container,
  .support-cases > .container,
  .voices > .container,
  .team > .container,
  .faq > .container,
  .related > .container,
  .contact-grid {
    width: min(100% - 48px, 760px) !important;
    max-width: none;
  }

  .hero-grid,
  .editorial-grid,
  .service-framework,
  .learn-chapter-body,
  .improvement-case,
  .phase-grid,
  .method-layout,
  .pricing-row,
  .support-case-card,
  .support-system-body,
  .team-flow,
  .faq-layout,
  .contact-grid,
  .related-grid {
    grid-template-columns: minmax(0, 1fr) !important;
  }

  .hero-grid,
  .service-framework,
  .phase-grid,
  .method-layout,
  .pricing-row,
  .support-case-card,
  .support-system-body,
  .team-flow,
  .contact-grid,
  .related-grid {
    min-width: 0;
  }

  .hero-copy,
  .hero-form,
  .service-framework-copy,
  .owned-media-framework-visual,
  .service-offering-group,
  .service-offering-card,
  .service-offering-copy,
  .learn-chapter-header > div,
  .learn-chapter-body > *,
  .case-summary,
  .case-evidence,
  .method-copy,
  .pricing-name,
  .pricing-copy,
  .pricing-price,
  .support-case-card > *,
  .support-system-body > *,
  .contact-card,
  .related-card {
    min-width: 0;
    max-width: 100%;
  }

  .service-framework {
    display: block;
    min-height: 0;
  }

  .service-framework-copy {
    padding: 0 0 34px;
    border: 0;
  }

  .service-framework-copy h3 {
    font-size: 27px;
    line-height: 1.55;
  }

  .owned-media-framework-visual {
    width: 100%;
    padding: 30px 24px;
  }

  .framework-domain-list {
    display: block;
  }

  .framework-domain-list a {
    width: 100%;
    grid-template-columns: 42px minmax(0, 1fr) 22px;
  }

  .framework-convergence {
    width: 100%;
  }

  .framework-convergence span {
    max-width: 100%;
    font-size: 14px;
  }

  .framework-cvr-layer,
  .framework-business-goal {
    width: 100%;
    max-width: none;
  }

  /* Mobile service overview is text-first; retired illustrations stay hidden. */
  .service-offering-grid {
    display: block;
    margin: 48px 0 84px;
    border-top: 2px solid #20201f;
  }

  .service-offering-group,
  .service-offering-strategy,
  .service-offering-seo,
  .service-offering-build,
  .service-offering-cro,
  .service-offering-analysis,
  .service-offering-ai {
    display: block;
    min-height: 0;
    margin: 0 !important;
    padding: 24px 0 26px;
    border: 0;
    border-bottom: 1px solid #20201f;
    background: #fff;
  }

  .service-offering-group > h3 {
    position: static;
    margin: 0 0 20px;
    padding: 0;
    color: #20201f;
    background: transparent;
    font-size: 12px;
    line-height: 1.5;
    letter-spacing: 0.04em;
    text-align: left;
  }

  .service-offering-group > h3::after,
  .service-card-visual {
    display: none !important;
  }

  .service-offering-seo-list {
    display: block;
    height: auto;
  }

  .service-offering-seo-list .service-offering-card + .service-offering-card {
    margin-top: 25px;
    padding-top: 25px;
    border-top: 1px solid #d7d5cf;
    border-left: 0;
  }

  .service-offering-card,
  .service-offering-card:hover {
    display: block;
    height: auto;
    border: 0;
    background: transparent;
    box-shadow: none;
    transform: none;
  }

  .service-offering-copy {
    display: block;
    min-height: 0;
    padding: 0;
  }

  .service-offering-copy h4 {
    display: inline;
    margin: 0;
    background: linear-gradient(transparent 56%, #fff36b 56%);
    font-size: 17px;
    line-height: 1.6;
    text-align: left;
  }

  .service-offering-copy p {
    margin: 14px 0 0;
    font-size: 13px;
    line-height: 1.9;
  }

  .service-card-detail-link {
    margin-top: 15px;
  }

  .learn-chapter-header {
    grid-template-columns: 48px minmax(0, 1fr) !important;
    gap: 16px;
  }

  .learn-chapter-header > span {
    font-variant-numeric: tabular-nums;
    line-height: 1;
  }

  .learn-chapter-details > summary {
    display: grid;
    box-sizing: border-box;
    width: 100%;
    padding: 14px 0;
    grid-template-columns: minmax(0, 1fr) 30px;
    align-items: center;
    gap: 14px;
    overflow: hidden;
  }

  .learn-chapter-details > summary > span {
    min-width: 0;
    line-height: 1.65;
  }

  .consultation-list summary i,
  .learn-chapter-details > summary i {
    position: relative;
    display: block;
    width: 28px;
    height: 28px;
    margin: 0;
    align-self: center;
    border-radius: 50%;
  }

  .cvr-visual-heading h3 {
    max-width: 100%;
    font-size: 21px;
    line-height: 1.65;
    text-wrap: pretty;
    word-break: normal;
    overflow-wrap: break-word;
  }

  .cvr-visual-heading h3 > span {
    display: inline;
  }

  .cvr-visual-heading h3 > span + span::before {
    content: " ";
  }

  .cvr-visual-flow {
    display: grid;
    grid-template-columns: minmax(0, 1fr);
    gap: 10px;
  }

  .cvr-visual-flow article {
    min-height: 0;
    padding: 20px;
  }

  .cvr-visual-flow > i {
    display: block;
    padding: 0;
    line-height: 1;
    transform: rotate(90deg);
  }

  .improvement-case {
    display: grid;
    padding: 26px 22px;
    grid-template-columns: 38px minmax(0, 1fr) !important;
    gap: 18px 10px;
    background: #fff;
  }

  .case-index {
    padding-top: 3px;
  }

  .case-summary dl > div {
    display: block;
    min-height: 0;
  }

  .case-summary dt,
  .case-summary dd {
    display: block;
    width: 100%;
    text-align: left;
  }

  .case-summary dt {
    padding: 8px 12px;
  }

  .case-summary dd {
    padding: 12px;
  }

  .case-evidence {
    grid-column: 1 / -1;
    min-height: 0;
    padding: 20px;
  }

  .case-metric strong {
    font-size: 34px;
    white-space: normal;
  }

  .phase-grid {
    display: grid;
    width: 100%;
    gap: 16px;
    overflow: visible;
    border: 0;
    background: transparent;
  }

  .phase-card,
  .phase-card:last-child {
    display: block;
    min-height: 0;
    padding: 0;
    overflow: hidden;
    border: 1px solid #c9c7c1;
    background: #fff;
  }

  .phase-card::before,
  .phase-card::after,
  .phase-card:not(:last-child)::after {
    display: none;
  }

  .flow .phase-card .phase-top,
  .flow .phase-card:first-child .phase-top,
  .flow .phase-card:last-child .phase-top,
  .flow .phase-card:not(:first-child) .phase-top {
    position: static;
    width: auto;
    min-height: 0;
    padding: 20px;
    clip-path: none;
    color: #20201f;
    border: 0;
    border-bottom: 1px solid #d6d2ca;
    background: #fff;
    text-align: left;
  }

  .phase-top p {
    margin: 0 0 8px;
    color: var(--orange-dark);
    font-size: 19px;
    line-height: 1.2;
  }

  .phase-top h3,
  .flow .phase-card .phase-top h3,
  .flow .phase-card:first-child .phase-top h3,
  .flow .phase-card:last-child .phase-top h3 {
    margin: 0;
    color: #20201f;
    font-size: 16px;
    line-height: 1.55;
  }

  .phase-card > .phase-summary,
  .phase-card-final > .phase-summary {
    min-height: 0;
    margin: 0;
    padding: 18px 20px;
    font-size: 12px;
    line-height: 1.85;
  }

  .phase-items {
    margin: 0 20px 20px;
    padding: 15px 0 0 17px;
  }

  .method-layout {
    display: block;
  }

  .method-intro {
    margin-bottom: 34px;
  }

  .method-row {
    display: block;
    min-height: 0;
    padding: 28px 0;
  }

  .method-mark {
    display: flex;
    width: auto;
    margin: 0 0 14px;
    align-items: baseline;
    gap: 10px;
  }

  .method-mark > span {
    width: auto;
    white-space: nowrap;
    writing-mode: horizontal-tb;
    word-break: normal;
  }

  .method-copy h3,
  .method-copy > p {
    max-width: none;
  }

  .pricing-list {
    overflow: visible;
  }

  .pricing-row {
    display: grid;
    min-height: 0;
    padding: 28px 0;
    gap: 22px;
    align-items: start;
  }

  .pricing-name h3,
  .pricing-copy,
  .pricing-price,
  .pricing-price strong,
  .pricing-price small {
    white-space: normal;
    word-break: normal;
    overflow-wrap: anywhere;
  }

  .pricing-price {
    padding: 19px 0 0;
    border-top: 1px solid #d7d5cf;
    border-left: 0;
  }

  .pricing-price strong {
    font-size: 30px;
  }

  .support-case-card {
    display: grid;
    overflow: hidden;
  }

  .case-interview-visual {
    width: 100%;
    height: auto;
    min-height: 190px;
    overflow: hidden;
  }

  .support-case-copy {
    min-height: 0;
    padding: 28px 24px;
  }

  .support-system-card {
    padding: 30px 24px;
  }

  .support-system-body {
    display: grid;
    gap: 36px;
  }

  .support-tree,
  .support-tree .tree-client {
    max-width: 100%;
  }

  .support-tree .tree-client {
    width: min(220px, 100%);
  }

  .support-system-copy h3 {
    word-break: normal;
    overflow-wrap: anywhere;
  }

  .team-flow {
    display: grid;
    gap: 16px;
  }

  .team-role {
    min-width: 0;
    padding: 26px 24px;
  }

  .voice-row {
    grid-template-columns: 34px minmax(0, 1fr) !important;
  }

  .voice-row > small {
    display: none;
  }

  .faq-layout {
    gap: 36px;
  }

  .contact-grid,
  .related-grid {
    display: grid;
  }

  .contact-card {
    min-height: 0;
    padding: 38px 30px;
  }

  .contact-card h2 {
    word-break: normal;
    overflow-wrap: anywhere;
  }

  .related-card {
    min-height: 0;
  }

  .footer-inner {
    display: grid;
    grid-template-columns: minmax(0, 1fr) !important;
    gap: 28px;
  }

  .footer-inner nav {
    display: grid;
    width: 100%;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 13px 20px;
  }

  .footer-inner nav a {
    min-width: 0;
    overflow-wrap: anywhere;
  }

  .external-role-grid,
  .external-impact-grid,
  .external-practice-row,
  .external-service-route,
  .backlink-operation-overview,
  .backlink-operation-process,
  .backlink-operation-support {
    grid-template-columns: minmax(0, 1fr) !important;
  }

  .service-offering-copy,
  .learn-chapter-header,
  .learn-chapter-body,
  .cvr-improvement-visual,
  .phase-card,
  .method-row,
  .pricing-row,
  .support-case-card,
  .support-system-card,
  .team-role,
  .contact-card {
    writing-mode: horizontal-tb;
  }
}

@media (max-width: 620px) {
  .container,
  .header-inner,
  .consultation > .container,
  .philosophy > .container,
  .services > .container,
  .learn > .container,
  .flow > .container,
  .method > .container,
  .improvement > .container,
  .pricing > .container,
  .support-cases > .container,
  .voices > .container,
  .team > .container,
  .faq > .container,
  .related > .container,
  .contact-grid {
    width: calc(100% - 36px) !important;
  }

  .section {
    padding-block: 66px;
  }

  .service-offering-heading h2 {
    font-size: 29px;
    line-height: 1.55;
  }

  .service-offering-heading .section-description {
    margin-top: 23px;
    font-size: 14px;
  }

  .owned-media-framework-visual,
  .cvr-improvement-visual {
    width: 100%;
    margin-right: 0;
    margin-left: 0;
    padding: 26px 18px;
  }

  .framework-domain-list a {
    padding: 18px 12px;
    grid-template-columns: 36px minmax(0, 1fr) 18px;
    gap: 9px;
  }

  .framework-domain-list strong {
    font-size: 15px;
  }

  .framework-domain-list small {
    font-size: 10px;
  }

  .framework-cvr-layer,
  .framework-business-goal {
    padding: 22px 16px;
  }

  .learn-chapter-header {
    padding: 30px 0;
    grid-template-columns: 38px minmax(0, 1fr) !important;
    gap: 12px;
  }

  .learn-chapter-header > span {
    font-size: 25px;
  }

  .learn-chapter-header h3 {
    font-size: 22px;
  }

  .learn-narrative,
  .learn-support,
  .learn-external .learn-narrative,
  .learn-external .learn-support,
  .learn-side-content {
    padding: 26px 20px;
  }

  .cvr-improvement-visual {
    margin-top: 58px;
    margin-bottom: 68px;
  }

  .cvr-visual-heading {
    margin-bottom: 26px;
  }

  .cvr-visual-heading h3 {
    font-size: 19px;
  }

  .improvement-case {
    padding: 24px 18px;
  }

  .case-summary h3 {
    font-size: 20px;
  }

  .phase-card > .phase-summary,
  .phase-card-final > .phase-summary,
  .phase-items {
    font-size: 11px;
  }

  .pricing-row {
    gap: 18px;
  }

  .pricing-price strong {
    font-size: 28px;
  }

  .support-system-card {
    padding: 26px 18px;
  }

  .support-system-heading {
    grid-template-columns: 36px minmax(0, 1fr);
    gap: 12px;
  }

  .support-system-copy h3 br {
    display: none;
  }

  .contact-card {
    padding: 34px 24px;
  }

  .hero-actions,
  .prototype-case-return-row {
    display: grid;
    grid-template-columns: 1fr;
  }

  .hero-actions .button,
  .contact-card .button {
    width: 100%;
    justify-content: space-between;
  }
}

/* September 4 desktop review: align lists and clarify interaction cues. */
.phase-card > .phase-items {
  box-sizing: border-box;
  width: auto;
  margin: auto 18px 20px;
  padding: 16px 0 0;
  list-style: none;
}

.phase-card > .phase-items li {
  position: relative;
  margin: 0;
  padding: 7px 0 7px 15px;
  list-style: none;
}

.phase-card > .phase-items li::before {
  position: absolute;
  top: 1.05em;
  left: 1px;
  width: 4px;
  height: 4px;
  border-radius: 50%;
  background: var(--orange);
  content: "";
}

.support-tree .tree-client {
  border: 1px solid var(--orange);
  background: #fff;
  box-shadow: none;
}

.consultation-list summary i,
.learn-chapter-details > summary i {
  position: relative;
}

/* Keep the disclosure mark optically centered inside its circular control. */
.consultation-list summary i {
  display: grid;
  place-items: center;
  padding: 0;
  line-height: 0 !important;
}

@media (max-width: 900px) {
  .phase-card > .phase-items {
    margin: 0 20px 20px;
    padding: 15px 0 0;
  }
}

.flow .phase-card.phase-card-final {
  border-color: var(--orange);
}

/* Expand the service narratives after removing the auxiliary right panels. */
.learn-internal .learn-chapter-body,
.learn-content .learn-chapter-body,
.learn-external .learn-chapter-body {
  grid-template-columns: minmax(0, 1fr);
}

.learn-internal .learn-narrative,
.learn-content .learn-narrative,
.learn-external .learn-narrative {
  border-right: 0;
}

/* Keep FAQ rows aligned like the consultation list when they open. */
.faq-list summary {
  position: relative;
  grid-template-columns: 38px minmax(0, 1fr) 38px;
  gap: 30px;
  padding: 18px 4px;
}

.faq-list summary .faq-toggle {
  position: relative;
  top: auto;
  right: auto;
  width: 34px;
  height: 34px;
  transform: none;
}

.faq-list details[open] .faq-toggle {
  transform: none !important;
}

/* Match the final phase copy to the regular phase summaries. */
.phase-card-final > .phase-summary {
  color: #44443f;
  font-size: 14px;
  font-weight: 500;
  line-height: 1.8;
}

/* Use the supplied case-study graphs in the improvement cards. */
.case-evidence {
  display: flex;
  min-width: 0;
  min-height: 0;
  padding: 0;
  align-items: center;
  justify-content: center;
  overflow: hidden;
  background: #ededeb;
}

.case-chart-image {
  display: block;
  width: 100%;
  max-width: 360px;
  margin: 0;
}

.case-chart-image img {
  display: block;
  width: 100%;
  height: auto;
}

/* Supplementary-article entry points. URLs remain unset until the articles are published. */

.term-tooltip {
  display: inline;
  white-space: nowrap;
}

.term-tooltip-trigger {
  display: inline;
  padding: 0;
  border: 0;
  background: transparent;
  color: inherit;
  cursor: pointer;
  font-size: inherit;
  font-weight: 800;
  line-height: inherit;
  text-align: inherit;
  text-decoration: underline dotted currentColor 1px;
  text-underline-offset: 2px;
  transition: color 180ms ease, background-color 180ms ease;
}

.term-tooltip-trigger:hover,
.term-tooltip-trigger:focus-visible,
.term-tooltip-trigger[aria-expanded="true"] {
  background: var(--orange-soft);
  color: var(--orange-dark);
  outline: none;
}

.term-tooltip-trigger:focus-visible {
  outline: 2px solid var(--orange);
  outline-offset: 3px;
}

.term-tooltip-panel {
  position: fixed;
  z-index: 1000;
  display: grid;
  width: min(320px, calc(100vw - 24px));
  max-width: calc(100vw - 24px);
  padding: 14px 16px;
  gap: 5px;
  border: 1px solid var(--line-strong);
  border-radius: 4px;
  background: var(--paper);
  box-shadow: 0 8px 28px rgb(0 0 0 / 12%);
  color: var(--ink);
  font-size: 13px;
  font-weight: 400;
  line-height: 1.55;
  text-align: left;
  white-space: normal;
  animation: term-tooltip-appear 190ms ease-out both;
}

.term-tooltip-panel.is-leaving {
  pointer-events: none;
  animation: term-tooltip-disappear 190ms ease-in both;
}

@keyframes term-tooltip-appear {
  from { opacity: 0; transform: translateY(5px); }
  to { opacity: 1; transform: translateY(0); }
}

@keyframes term-tooltip-disappear {
  from { opacity: 1; transform: translateY(0); }
  to { opacity: 0; transform: translateY(5px); }
}

@media (prefers-reduced-motion: reduce) {
  .term-tooltip-panel { animation: none; }
}

.term-tooltip-panel strong { font-size: 13px; }
.term-tooltip-panel a { color: var(--orange-dark); font-weight: 700; text-decoration: underline; }

.article-related-link.is-pending,
.article-button-link.is-pending {
  cursor: default;
}

.article-related-link {
  display: grid;
  width: 100%;
  max-width: 100%;
  margin-top: 14px;
  padding: 12px 0;
  grid-template-columns: 26px minmax(0, 1fr) auto;
  align-items: center;
  gap: 10px;
  border-top: 1px solid var(--line);
  color: var(--ink);
  font-size: 13px;
  font-weight: 600;
  line-height: 1.5;
  text-decoration: none;
}

.article-related-link-icon {
  display: grid;
  width: 23px;
  height: 23px;
  place-items: center;
  border: 1px solid var(--line-strong);
  border-radius: 50%;
  color: var(--orange-dark);
  font-size: 12px;
  transition: background-color 220ms ease, color 220ms ease, transform 220ms ease;
}

.article-related-link-label {
  min-width: 0;
  overflow-wrap: anywhere;
}

.article-related-link-title {
  display: inline;
  color: inherit;
  background-image: linear-gradient(90deg, var(--orange-dark), var(--orange-dark));
  background-position: right bottom;
  background-repeat: no-repeat;
  background-size: 0 1px;
  transition: background-size 300ms cubic-bezier(.215, .61, .355, 1), color 220ms ease;
}

.article-related-link-badge {
  margin-top: 1px;
  padding: 3px 7px;
  border: 1px solid currentColor;
  border-radius: 999px;
  color: var(--orange-dark);
  font-size: 10px;
  font-weight: 700;
  line-height: 1.25;
  white-space: nowrap;
}

.article-related-link:hover .article-related-link-title,
.article-related-link[href]:focus-visible .article-related-link-title {
  background-position: left bottom;
  background-size: 100% 1px;
}

.article-related-link[href]:hover .article-related-link-title,
.article-related-link[href]:focus-visible .article-related-link-title { color: var(--orange-dark); }

.article-related-link:hover .article-related-link-icon,
.article-related-link[href]:focus-visible .article-related-link-icon {
  transform: translate(2px, -2px);
  border-color: var(--orange-dark);
  background: var(--orange-dark);
  color: white;
}

.article-related-link.is-pending .article-related-link-icon {
  color: var(--muted);
  border-color: var(--line);
}

.article-related-link.is-pending:hover .article-related-link-icon {
  border-color: var(--orange-dark);
  background: var(--orange-dark);
  color: white;
}

@media (max-width: 900px) {
  .article-related-link {
    grid-template-columns: 24px minmax(0, 1fr);
  }
  .article-related-link-badge {
    grid-column: 2;
    width: fit-content;
  }
}

.article-button-link {
  display: inline-flex;
}

.flow .phase-card > .article-related-link {
  max-width: calc(100% - 36px);
  margin: 0 18px 18px;
}

.faq-answer-copy {
  min-width: 0;
}

.faq-answer-copy .article-related-link {
  margin-top: 10px;
}

@media (max-width: 700px) {
  .flow .phase-card > .article-related-link {
    max-width: calc(100% - 40px);
    margin: 0 20px 18px;
  }
}

/* Owned-media construction detail page */
.owned-media-detail-site {
  background: var(--paper);
}

/* Owned-media article */
.owned-media-article-site .site-header {
  min-width: 0;
  background: rgba(255, 255, 255, .98);
}

.owned-media-article-site .header-inner {
  display: grid;
  width: min(1360px, calc(100% - 64px));
  min-height: 78px;
  grid-template-columns: 180px 1fr auto;
  align-items: center;
  gap: 30px;
}

.owned-media-article-site .site-header nav { display: flex; justify-content: flex-end; gap: 30px; }
.owned-media-article-site .site-header nav a { padding: 0; color: var(--ink); }
.owned-media-article-site .site-header nav a::after { display: none; }
.owned-media-article-site .header-cta { min-height: 42px; padding: 0 20px; border-color: var(--black); border-radius: 0; color: var(--paper); background: var(--black); }
.owned-media-article-site .header-cta:hover { color: var(--black); background: var(--paper); }

.owned-media-article-container { width: min(1020px, calc(100% - 96px)); margin-inline: auto; }
.owned-media-article-header { padding: 112px 0 78px; border-bottom: 1px solid var(--line); }
.owned-media-article-back { display: inline-flex; gap: 10px; margin-bottom: 70px; color: var(--muted); font-size: 13px; font-weight: 700; text-decoration: none; }
.owned-media-article-back:hover { color: var(--ink); }
.owned-media-article-category, .owned-media-article-toc > p { margin-bottom: 20px; color: var(--ink-soft); font-family: Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 900; letter-spacing: .14em; }
.owned-media-article-header h1 { max-width: 760px; margin-bottom: 28px; font-size: clamp(42px, 4.7vw, 64px); font-weight: 800; line-height: 1.28; }
.owned-media-article-lead { max-width: 700px; margin-bottom: 40px; color: var(--ink-soft); font-size: 17px; line-height: 2; }
.owned-media-article-meta { display: flex; gap: 26px; margin: 0; color: var(--muted); font-size: 12px; }
.owned-media-article-meta > div { display: flex; gap: 12px; }
.owned-media-article-meta dt { font-weight: 700; }
.owned-media-article-meta dd { margin: 0; }
.owned-media-article-layout { display: grid; grid-template-columns: 230px minmax(0, 1fr); gap: 90px; padding: 80px 0 140px; }
.owned-media-article-toc { position: sticky; top: 106px; align-self: start; }
.owned-media-article-toc nav { display: grid; border-top: 1px solid var(--line); }
.owned-media-article-toc a { padding: 14px 0; border-bottom: 1px solid var(--line); color: var(--ink-soft); font-size: 13px; font-weight: 700; line-height: 1.6; text-decoration: none; }
.owned-media-article-toc a:hover { color: var(--ink); }
.owned-media-article-toc span { display: block; padding: 14px 0; border-bottom: 1px solid var(--line); color: var(--ink-soft); font-size: 13px; font-weight: 700; line-height: 1.6; }
.owned-media-article-body { min-width: 0; }
.owned-media-article-intro { margin-bottom: 78px; font-size: 20px; font-weight: 700; line-height: 2; }
.owned-media-article-body section { margin-bottom: 80px; }
.owned-media-article-index { margin-bottom: 10px; color: var(--ink-soft); font-family: Arial, Helvetica, sans-serif; font-size: 13px; font-weight: 900; }
.owned-media-article-body h2 { margin-bottom: 30px; padding-bottom: 22px; border-bottom: 2px solid var(--black); font-size: 30px; }
.owned-media-article-body p { color: var(--ink-soft); line-height: 2.15; }
.owned-media-article-body section p + p { margin-top: 22px; }
.owned-media-article-source > p { white-space: pre-line; }
.owned-media-article-source > h2 { margin-top: 84px; }
.owned-media-article-source > h2 + p { margin-top: 0; }
.owned-media-article-source > h3 { margin: 42px 0 18px; color: var(--ink); font-size: 20px; }
.owned-media-article-reference { margin: 30px 0 46px; padding: 16px 20px; border-left: 2px solid var(--black); color: var(--ink-soft); background: var(--paper-soft); font-size: 13px; font-weight: 700; }
.owned-media-article-body blockquote { margin: 34px 0 0; padding: 26px 30px; border-left: 3px solid var(--black); color: var(--ink); background: var(--paper-soft); font-weight: 700; line-height: 1.9; }
.owned-media-article-contact { margin-top: 104px; padding: 48px; border: 1px solid var(--black); }
.owned-media-article-contact p { margin-bottom: 18px; color: var(--muted); font-size: 13px; font-weight: 700; }
.owned-media-article-contact h2 { margin-bottom: 30px; padding: 0; border: 0; font-size: 26px; }
.owned-media-article-contact a { display: inline-flex; gap: 22px; padding: 14px 24px; color: var(--paper); background: var(--black); font-size: 13px; font-weight: 800; text-decoration: none; }
.owned-media-article-contact a:hover { color: var(--black); outline: 1px solid var(--black); background: var(--paper); }

@media (max-width: 700px) {
  .owned-media-article-site .header-inner { width: calc(100% - 40px); grid-template-columns: 1fr auto; }
  .owned-media-article-site .site-header nav { display: none; }
  .owned-media-article-container { width: calc(100% - 40px); }
  .owned-media-article-header { padding: 72px 0 54px; }
  .owned-media-article-back { margin-bottom: 44px; }
  .owned-media-article-header h1 { font-size: 36px; }
  .owned-media-article-lead { font-size: 15px; }
  .owned-media-article-layout { grid-template-columns: 1fr; gap: 52px; padding: 58px 0 90px; }
  .owned-media-article-toc { position: static; }
  .owned-media-article-intro { margin-bottom: 56px; font-size: 17px; }
  .owned-media-article-body section { margin-bottom: 60px; }
  .owned-media-article-body h2 { font-size: 25px; }
  .owned-media-article-contact { margin-top: 72px; padding: 30px 24px; }
}

.owned-media-detail-site .site-header {
  min-width: 0;
  background: rgba(255, 255, 255, .98);
}

.owned-media-detail-site .header-inner {
  display: grid;
  width: min(1360px, calc(100% - 64px));
  min-height: 78px;
  grid-template-columns: 180px 1fr auto;
  align-items: center;
  gap: 30px;
}

.owned-media-detail-site .site-header nav {
  display: flex;
  justify-content: flex-end;
  gap: 30px;
}

.owned-media-detail-site .site-header nav a {
  padding: 0;
  color: var(--ink);
}

.owned-media-detail-site .site-header nav a::after { display: none; }

.owned-media-detail-site .header-cta {
  min-height: 42px;
  padding: 0 20px;
  border-color: var(--black);
  border-radius: 0;
  color: var(--paper);
  background: var(--black);
}

.owned-media-detail-site .header-cta:hover {
  color: var(--black);
  background: var(--paper);
}

.owned-media-detail-site .eyebrow,
.owned-media-detail-site .owned-media-detail-steps article > span,
.owned-media-detail-site .owned-media-detail-process li > span,
.owned-media-detail-site .owned-media-detail-steps i {
  color: var(--ink-soft);
}

.owned-media-detail-hero {
  padding: 96px 0 42px;
  background: var(--paper);
}

.owned-media-detail-layout {
  display: block;
  max-width: 830px;
  margin-left: calc((100% - var(--container)) / 2 + 188px);
}

.owned-media-detail-back {
  display: inline-flex;
  gap: 10px;
  margin-bottom: 76px;
  color: var(--muted);
  font-size: 13px;
  font-weight: 700;
  text-decoration: none;
}

.owned-media-detail-back:hover { color: var(--orange-dark); }

.owned-media-detail-hero h1 {
  margin-bottom: 34px;
  font-size: clamp(38px, 4vw, 52px);
  font-weight: 800;
  line-height: 1.28;
}

.owned-media-detail-lead {
  margin-bottom: 38px;
  color: var(--ink-soft);
  font-size: 17px;
  line-height: 2;
}

.owned-media-detail-contact { min-width: 224px; }

.owned-media-detail-visual {
  display: none;
}

.owned-media-detail-visual::before,
.owned-media-detail-visual::after {
  position: absolute;
  content: "";
  border: 1px solid rgba(255, 255, 255, .26);
  border-radius: 50%;
}

.owned-media-detail-visual::before { width: 500px; height: 500px; top: -234px; right: -144px; }
.owned-media-detail-visual::after { width: 310px; height: 310px; right: 66px; bottom: -184px; border-color: var(--orange); }

.owned-media-detail-visual span {
  position: relative;
  z-index: 1;
  font-family: Arial, Helvetica, sans-serif;
  font-size: 44px;
  font-weight: 900;
  letter-spacing: -.06em;
  line-height: .92;
}

.owned-media-detail-visual span:nth-child(2) { margin-left: 54px; color: var(--orange); }
.owned-media-detail-visual span:nth-child(3) { margin-left: 110px; }

.owned-media-detail-nav { border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); background: var(--paper); }
.owned-media-detail-nav > div { display: grid; grid-template-columns: repeat(2, 1fr); max-width: 830px; margin-left: calc((100% - var(--container)) / 2 + 188px); }
.owned-media-detail-nav a {
  flex: 1;
  padding: 20px 24px;
  border-right: 0;
  border-bottom: 1px solid var(--line);
  color: var(--ink-soft);
  font-size: 13px;
  font-weight: 700;
  text-align: center;
  text-decoration: none;
}
.owned-media-detail-nav a:nth-child(odd) { border-right: 1px solid var(--line); }
.owned-media-detail-nav a:nth-child(3), .owned-media-detail-nav a:nth-child(4) { border-bottom: 0; }
.owned-media-detail-nav a:hover { color: var(--paper); background: var(--black); }

.owned-media-detail-overview,
.owned-media-detail-support,
.owned-media-detail-process { padding: 128px 0; }

.owned-media-detail-split {
  display: grid;
  grid-template-columns: minmax(300px, .9fr) minmax(420px, 1fr);
  gap: 120px;
}

.owned-media-detail-split h2,
.owned-media-detail-section-heading h2,
.owned-media-detail-cta h2 {
  margin: 0;
  font-size: 38px;
  line-height: 1.35;
}

.owned-media-detail-overview p:not(.eyebrow) { margin-bottom: 22px; color: var(--ink-soft); line-height: 2.05; }
.owned-media-detail-support { border-top: 1px solid var(--line); background: var(--paper); }
.owned-media-detail-section-heading { display: grid; grid-template-columns: 1fr 1fr; align-items: end; margin-bottom: 58px; }
.owned-media-detail-section-heading .eyebrow { grid-column: 1 / -1; }
.owned-media-detail-section-heading > p:last-child { margin: 0; color: var(--muted); line-height: 1.9; }

.owned-media-detail-steps { border-top: 2px solid var(--black); }
.owned-media-detail-steps article {
  position: relative;
  display: grid;
  grid-template-columns: 94px minmax(260px, .8fr) minmax(280px, 1fr) 24px;
  gap: 28px;
  align-items: center;
  min-height: 150px;
  padding: 28px 0;
  border-bottom: 1px solid var(--line);
}
.owned-media-detail-steps article > span { font-family: Arial, Helvetica, sans-serif; font-size: 16px; font-weight: 900; letter-spacing: -.03em; }
.owned-media-detail-steps h3 { margin: 0; font-size: 22px; }
.owned-media-detail-steps p { margin: 0; color: var(--ink-soft); font-size: 14px; line-height: 1.9; }
.owned-media-detail-steps i { color: var(--orange); font-size: 20px; font-style: normal; }

.owned-media-detail-process { border-top: 1px solid var(--line); }
.owned-media-detail-process ol { margin: 0; padding: 0; list-style: none; border-top: 1px solid var(--line-strong); }
.owned-media-detail-process li { display: grid; grid-template-columns: 60px 1fr; gap: 22px; padding: 24px 0; border-bottom: 1px solid var(--line); }
.owned-media-detail-process li > span { color: var(--orange); font-family: Arial, Helvetica, sans-serif; font-size: 15px; font-weight: 900; }
.owned-media-detail-process h3 { margin: 0 0 5px; font-size: 17px; }
.owned-media-detail-process li p { margin: 0; color: var(--muted); font-size: 14px; }

.owned-media-detail-cta { padding: 110px 0; color: var(--ink); background: var(--paper-soft); text-align: center; }
.owned-media-detail-cta .eyebrow { color: var(--ink-soft); }
.owned-media-detail-cta h2 { margin-bottom: 22px; }
.owned-media-detail-cta > div > p:not(.eyebrow) { margin-bottom: 34px; color: var(--muted); }
.owned-media-detail-cta .button-dark { color: var(--paper); background: var(--black); }
.owned-media-detail-cta .button-dark:hover { color: var(--black); border-color: var(--black); background: var(--paper); }

@media (max-width: 700px) {
  .owned-media-detail-site .header-inner {
    width: calc(100% - 40px);
    grid-template-columns: 1fr auto;
  }
  .owned-media-detail-site .site-header nav { display: none; }
  .owned-media-detail-layout,
  .owned-media-detail-split,
  .owned-media-detail-section-heading { grid-template-columns: 1fr; gap: 42px; }
  .owned-media-detail-hero,
  .owned-media-detail-overview,
  .owned-media-detail-support,
  .owned-media-detail-process { padding: 72px 0; }
  .owned-media-detail-layout,
  .owned-media-detail-nav > div { max-width: none; margin-left: auto; }
  .owned-media-detail-back { margin-bottom: 42px; }
  .owned-media-detail-visual { min-height: 300px; }
  .owned-media-detail-nav { overflow-x: auto; }
  .owned-media-detail-nav > div { width: max-content; min-width: 100%; }
  .owned-media-detail-nav a { min-width: 150px; }
  .owned-media-detail-split h2,
  .owned-media-detail-section-heading h2,
  .owned-media-detail-cta h2 { font-size: 29px; }
  .owned-media-detail-steps article { grid-template-columns: 54px 1fr 18px; gap: 12px; min-height: 0; }
  .owned-media-detail-steps article > span { font-size: 21px; }
  .owned-media-detail-steps h3 { grid-column: 2; font-size: 18px; }
  .owned-media-detail-steps p { grid-column: 2; }
  .owned-media-detail-steps i { grid-column: 3; grid-row: 1 / span 2; }
  .owned-media-detail-cta { padding: 76px 0; }
}

/* Month-by-month work, with article entry points for the detailed methods. */
.flow .phase-card {
  display: flex;
  flex-direction: column;
  gap: 0;
}

.flow .phase-card > .phase-summary,
.flow .phase-card-final > .phase-summary {
  min-height: 0;
  margin: 0;
  padding: 18px 18px 12px;
  color: var(--ink-soft);
  font-size: 12px;
  font-weight: 400;
  line-height: 1.7;
}

.phase-task-list {
  display: grid;
  padding: 2px 18px 20px;
  gap: 0;
}

.phase-task {
  display: grid;
  min-width: 0;
  padding: 14px 0;
  grid-template-columns: minmax(0, 1fr) auto;
  align-items: start;
  gap: 8px;
  border-top: 1px solid var(--line);
  color: inherit;
  text-decoration: none;
}

.phase-task-copy { min-width: 0; }

.phase-task-copy > strong {
  display: block;
  color: var(--ink);
  font-size: 12px;
  font-weight: 750;
  line-height: 1.5;
}

.phase-task-copy > small {
  display: block;
  margin-top: 4px;
  color: var(--ink-soft);
  font-size: 11px;
  line-height: 1.6;
}

.phase-task-status {
  margin-top: 2px;
  padding: 3px 6px;
  border: 1px solid var(--line);
  border-radius: 999px;
  color: var(--muted);
  font-size: 9px;
  font-weight: 650;
  line-height: 1.2;
  white-space: nowrap;
}

.phase-task-linked .phase-task-status {
  border-color: var(--orange-dark);
  color: var(--orange-dark);
}

.phase-task-linked .phase-task-copy > strong,
.phase-task-pending .phase-task-copy > strong {
  width: fit-content;
  background-image: linear-gradient(90deg, var(--orange-dark), var(--orange-dark));
  background-position: right bottom;
  background-repeat: no-repeat;
  background-size: 0 1px;
  transition: background-size 300ms cubic-bezier(.215, .61, .355, 1);
}

.phase-task-linked:hover .phase-task-copy > strong,
.phase-task-linked:focus-visible .phase-task-copy > strong,
.phase-task-pending:hover .phase-task-copy > strong {
  background-position: left bottom;
  background-size: 100% 1px;
}

@media (max-width: 900px) {
  .flow .phase-card > .phase-summary,
  .flow .phase-card-final > .phase-summary { padding-inline: 20px; }
  .phase-task-list { padding-inline: 20px; }
}

/* The seven work stages are grouped by when they typically begin. */
.flow .phase-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 20px;
  align-items: stretch;
}

.flow .phase-card,
.flow .phase-card:last-child {
  min-width: 0;
  min-height: 0;
  padding: 0;
  border: 1px solid var(--line);
}

.flow .phase-card::after { display: none; }

.flow .phase-card .phase-top,
.flow .phase-card:first-child .phase-top,
.flow .phase-card:last-child .phase-top,
.flow .phase-card:not(:first-child) .phase-top {
  min-height: 0;
  padding: 22px 24px;
}

.flow .phase-card > .phase-summary,
.flow .phase-card-final > .phase-summary {
  padding: 18px 24px 4px;
  font-size: 13px;
}

.flow .phase-task-list { padding: 8px 24px 26px; }
.phase-step + .phase-step { margin-top: 24px; }
.phase-step h4 {
  margin: 0 0 7px;
  color: var(--orange-dark);
  font-size: 13px;
  line-height: 1.5;
}
.phase-step ol { margin: 0; padding: 0; list-style: none; }
.phase-step .phase-task {
  grid-template-columns: 36px minmax(0, 1fr);
  gap: 12px;
  padding: 12px 0;
}
.phase-task-number {
  color: var(--orange-dark);
  font-size: 11px;
  font-weight: 750;
  line-height: 1.5;
}
.phase-step .phase-task-copy > strong {
  font-size: 13px;
  line-height: 1.55;
}
.phase-step .phase-task-copy > small {
  font-size: 11px;
  line-height: 1.65;
}

@media (max-width: 700px) {
  .flow .phase-grid { grid-template-columns: minmax(0, 1fr); }
  .flow .phase-card .phase-top,
  .flow .phase-card:first-child .phase-top,
  .flow .phase-card:last-child .phase-top,
  .flow .phase-card:not(:first-child) .phase-top { padding: 20px; }
  .flow .phase-card > .phase-summary,
  .flow .phase-card-final > .phase-summary { padding: 16px 20px 4px; }
  .flow .phase-task-list { padding: 8px 20px 22px; }
}

/* Keep the monthly overview separate from the seven-stage table of contents. */
.flow .phase-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 16px;
}
.flow .phase-card,
.flow .phase-card:last-child {
  min-height: 265px;
  text-align: center;
  border-color: var(--line-strong);
  border-radius: 8px;
  overflow: hidden;
}
.flow .phase-card .phase-top,
.flow .phase-card:first-child .phase-top,
.flow .phase-card:last-child .phase-top,
.flow .phase-card:not(:first-child) .phase-top {
  display: grid;
  min-height: 128px;
  padding: 22px 15px 15px;
  align-content: center;
  border: 0;
  border-bottom: 1px solid var(--line);
  background: var(--paper);
}
.flow .phase-card .phase-top p {
  margin: 0 0 10px;
  color: var(--orange-dark);
  font-size: 13px;
  line-height: 1.3;
}
.flow .phase-card .phase-top h3 {
  color: var(--ink);
  font-size: 16px;
  line-height: 1.5;
}
.flow .phase-card > .phase-summary,
.flow .phase-card-final > .phase-summary {
  padding: 22px 18px 25px;
  font-size: 12px;
  line-height: 1.85;
}
.flow-index { margin-top: 72px; }
.flow-index > h3 {
  margin: 0 0 26px;
  padding-bottom: 14px;
  border-bottom: 1px solid var(--line-strong);
  color: var(--ink);
  font-size: 22px;
}
.flow-index-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0 48px;
}
.flow-index-step {
  min-width: 0;
  padding: 24px 0 26px;
  border-bottom: 1px solid var(--line);
}
.flow-index-step h4 {
  display: flex;
  margin: 0 0 15px;
  align-items: baseline;
  gap: 14px;
  color: var(--ink);
  font-size: 17px;
  line-height: 1.5;
}
.flow-index-step h4 > span {
  flex: 0 0 24px;
  color: var(--orange-dark);
  font-family: Arial, Helvetica, sans-serif;
  font-size: 13px;
  font-weight: 800;
}
.flow-index-step ol { margin: 0; padding: 0 0 0 38px; list-style: none; }
.flow-index-step li {
  display: flex;
  padding: 8px 0;
  align-items: baseline;
  gap: 12px;
  color: var(--ink-soft);
  font-size: 13px;
  line-height: 1.6;
}
.flow-index-article-number {
  flex: 0 0 26px;
  color: var(--orange-dark);
  font-size: 11px;
  font-weight: 750;
}
@media (max-width: 900px) {
  .flow .phase-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .flow-index-grid { gap: 0 24px; }
}
@media (max-width: 700px) {
  .flow .phase-grid { grid-template-columns: minmax(0, 1fr); gap: 12px; }
  .flow .phase-card,
  .flow .phase-card:last-child { min-height: 0; }
  .flow .phase-card .phase-top,
  .flow .phase-card:first-child .phase-top,
  .flow .phase-card:last-child .phase-top,
  .flow .phase-card:not(:first-child) .phase-top { min-height: 0; padding: 19px 18px 14px; }
  .flow .phase-card > .phase-summary,
  .flow .phase-card-final > .phase-summary { padding: 16px 20px 19px; }
  .flow-index { margin-top: 52px; }
  .flow-index-grid { grid-template-columns: minmax(0, 1fr); }
.flow-index-step ol { padding-left: 0; }
}

/* September 25: visual hierarchy and readability refinements. */
@media (min-width: 901px) {
  .hero .hero-grid {
    width: min(1360px, calc(100% - 96px));
    max-width: 1360px;
    grid-template-columns: minmax(0, 1fr) 330px;
    gap: 80px;
  }
}

.hero { padding-block: 130px 145px; }
.hero .hero-copy h1 {
  max-width: 950px;
  font-size: clamp(46px, 4vw, 58px);
  line-height: 1.3;
  white-space: normal;
}
.hero .hero-body {
  max-width: 700px;
  font-size: 18px;
  line-height: 1.85;
}

@media (max-width: 900px) {
  .hero { padding-block: 78px 96px; }
  .hero .hero-copy h1 { font-size: clamp(34px, 6vw, 48px); }
  .hero .hero-body { font-size: 16px; }
}

.services { padding-block: 72px 80px; }
.services > .container > .section-heading { margin-bottom: 34px; }
.services .service-framework-copy { display: none; }
.services .service-framework { margin-top: 0; }

.learn .service-offering-heading {
  max-width: 100%;
  padding: 42px 36px 48px;
  background: #fff;
}
.learn .service-offering-heading h2 > span { text-decoration: none; }
.learn .service-offering-grid { margin-top: 42px; }
.service-detail-heading h2 {
  margin: 0;
  font-size: clamp(27px, 2.5vw, 36px);
  line-height: 1.45;
}

.flow .phase-card,
.flow .phase-card:last-child { display: flex; flex-direction: column; }
.flow .phase-card .phase-top,
.flow .phase-card:first-child .phase-top,
.flow .phase-card:last-child .phase-top,
.flow .phase-card:not(:first-child) .phase-top {
  width: 100%;
  grid-template-columns: minmax(0, 1fr);
  grid-template-rows: 24px 64px;
  min-height: 140px;
  padding: 20px 15px 15px;
  align-content: start;
  justify-content: center;
  justify-items: center;
  text-align: center;
}
.flow .phase-card .phase-top p { margin: 0; font-size: 15px; align-self: start; }
.flow .phase-card .phase-top h3,
.flow .phase-card:first-child .phase-top h3,
.flow .phase-card:last-child .phase-top h3 {
  font-size: 21px;
  line-height: 1.35;
  align-self: center;
}
.flow .phase-card > .phase-summary,
.flow .phase-card-final > .phase-summary {
  display: flex;
  width: 100%;
  flex: 1;
  align-items: center;
  justify-content: center;
  margin: 0;
  font-size: 15px;
  line-height: 1.75;
  text-align: center;
}
.flow-index {
  max-width: 960px;
  margin: 72px auto 0;
  padding: 48px 50px 56px;
  background: #fff;
}
.flow-index > h3 { font-size: 26px; }
.flow-index > h3 { text-align: center; }
.flow-index-grid {
  max-width: 780px;
  margin-inline: auto;
}
.flow-index-step h4 { font-size: 19px; }
.flow-index-step h4 > span { font-size: 15px; }
.flow-index-step li { font-size: 15px; line-height: 1.65; }
.flow-index-article-number { font-size: 13px; }
.pricing { background: #fff; }

.method .method-copy h3 { font-size: 19px; }
.method .method-copy > p { font-size: 14px; line-height: 1.8; }
.method-related { padding-top: 24px; }
.method-related > span:first-child { font-size: 13px; font-weight: 700; }
.method-related .article-related-link { margin-top: 8px; }
.flow-index-step h4 > .flow-step-number { flex: 0 0 24px; }
.flow-index-step h4 > .flow-step-title {
  flex: 1 1 auto;
  color: var(--ink);
  font-family: inherit;
  font-size: inherit;
  font-weight: inherit;
  text-decoration: none;
}
.flow-index-step h4 > a.flow-step-title:hover,
.flow-index-step h4 > a.flow-step-title:focus-visible { color: var(--orange-dark); text-decoration: underline; }

@property --pricing-trace-angle {
  syntax: "<angle>";
  inherits: false;
  initial-value: 0deg;
}
.pricing-example {
  position: relative;
  isolation: isolate;
  transition: border-color .2s ease, box-shadow .2s ease;
}
.pricing-example::after {
  position: absolute;
  inset: -2px;
  z-index: -1;
  padding: 2px;
  background: conic-gradient(from var(--pricing-trace-angle), transparent 0deg 285deg, #94e0d2 320deg 345deg, transparent 360deg);
  content: "";
  opacity: 0;
  pointer-events: none;
  -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0);
  mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0);
  -webkit-mask-composite: xor;
  mask-composite: exclude;
}
.pricing-example:hover,
.pricing-example:focus-visible {
  border-color: #94e0d2;
  box-shadow: 0 0 12px rgba(148, 224, 210, .55);
}
.pricing-example:hover::after,
.pricing-example:focus-visible::after {
  opacity: 1;
  animation: pricing-trace 1.4s linear infinite;
}
@keyframes pricing-trace { to { --pricing-trace-angle: 360deg; } }
@media (prefers-reduced-motion: reduce) {
  .pricing-example:hover::after,
  .pricing-example:focus-visible::after { animation: none; }
}

@media (max-width: 700px) {
  .services { padding-block: 60px 68px; }
  .learn .service-offering-heading { padding: 32px 20px 38px; }
  .flow .phase-card .phase-top,
  .flow .phase-card:first-child .phase-top,
  .flow .phase-card:last-child .phase-top,
  .flow .phase-card:not(:first-child) .phase-top { min-height: 128px; padding-top: 16px; }
  .flow-index { margin-top: 48px; padding: 32px 20px 40px; }
  .flow-index-step h4 { font-size: 18px; }
}

/* Initial-release presentation adjustments. */
.contact-card-secondary .button-primary:hover,
.contact-card-secondary .button-primary:focus-visible {
  border-color: var(--orange);
  color: var(--orange-dark);
  background: #fff;
}

.philosophy-success-mission { align-items: center; }
.philosophy-success-mission > span {
  display: inline-flex;
  width: fit-content;
  min-height: 44px;
  align-items: center;
  padding: 10px 16px;
  color: #fff;
  background: var(--orange);
  font-size: 14px;
  line-height: 1.4;
  letter-spacing: .02em;
}

.flow .phase-card,
.flow .phase-card:last-child { overflow: visible; }
.flow .phase-grid { --phase-card-gap: 28px; gap: var(--phase-card-gap); }
.flow .phase-card .phase-top { border-radius: 7px 7px 0 0; }
.flow .phase-card > .phase-summary { border-radius: 0 0 7px 7px; }
.flow .phase-card:not(:last-child)::after {
  position: absolute;
  z-index: 2;
  display: block;
  top: 50%;
  right: calc(var(--phase-card-gap) / -2 - 5px);
  width: 10px;
  height: 14px;
  border: 0;
  padding: 0;
  transform: translateY(-50%);
  background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 10 14'%3E%3Cpath d='M2 2l6 5-6 5' fill='none' stroke='%23b9340a' stroke-width='1.5' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center / contain no-repeat;
  content: "";
}

@media (max-width: 900px) {
  .flow .phase-grid { grid-template-columns: minmax(0, 1fr); gap: 34px; }
  .flow .phase-card:not(:last-child)::after {
    top: auto;
    right: auto;
    bottom: -22px;
    left: 50%;
    width: 10px;
    height: 6px;
    transform: translateX(-50%);
    background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 10 6'%3E%3Cpath d='M1 1l4 4 4-4' fill='none' stroke='%23b9340a' stroke-width='1.5' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E");
  }
}

@media (max-width: 700px) {
  .philosophy-success-mission { gap: 18px; }
}

/* The initial-release LP uses the company site's header/footer structure and assets.
   Keep this styling scoped so the article pages and LP body retain their own design. */
.official-header {
  position: fixed;
  top: 0;
  z-index: 100;
  width: 100%;
  height: 80px;
  background: #f8f9f9;
  color: #141414;
  font-family: "Outfit", sans-serif;
  font-size: 16px;
  font-weight: 400;
  line-height: 1.7;
  letter-spacing: 1px;
}
.site-shell:has(> .official-header) > main { padding-top: 80px; }
.official-header-inner {
  display: flex;
  width: min(1366px, 100%);
  height: 100%;
  align-items: center;
  justify-content: space-between;
  margin: 0 auto;
  padding: 0 30px;
}
.official-header-logo { display: block; flex: 0 0 auto; }
.official-header-logo img { display: block; width: 120px; height: auto; }
.official-desktop-nav { margin-right: 10px; font-size: 18px; white-space: nowrap; }
.official-desktop-nav a {
  display: inline;
  margin: 0 18px;
  padding: 27px 0;
  background: linear-gradient(#f38d00, #f38d00) 0 100% / 0 4px no-repeat;
  color: #000;
  cursor: pointer;
  font-family: inherit;
  font-size: inherit;
  font-weight: 700;
  line-height: inherit;
  letter-spacing: inherit;
  text-decoration: none;
  transition: background .4s;
  white-space: nowrap;
}
.official-desktop-nav a i { margin-left: 5px; font-size: 11px; vertical-align: middle; }
.official-desktop-nav a:hover,
.official-desktop-nav a.is-active { background-size: 100% 4px; opacity: 1; }
.official-hamburger { display: none; }
.official-dropdown-scrim {
  position: fixed;
  z-index: 99;
  inset: 0;
  background: rgb(0 0 0 / 85%);
}
.official-dropdown {
  position: relative;
  width: min(1366px, 90vw);
  margin: 10vw auto 0;
  padding: 50px 30px;
  border-radius: 30px;
  background: #fff url("https://ad-van.co.jp/images/something.svg") center / auto no-repeat;
  color: #141414;
}
.official-dropdown-lead { display: flex; min-height: 85px; align-items: center; gap: 30px; margin-bottom: 50px; color: inherit; text-decoration: none; }
.official-dropdown-lead strong { font-family: "Outfit", sans-serif; font-size: 50px; font-weight: 700; }
.official-dropdown-lead span { font-size: 16px; }
.official-dropdown-links { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); }
.official-dropdown-links a { color: inherit; text-decoration: none; }
.official-dropdown-links strong { display: block; font-family: "Outfit", sans-serif; font-size: 40px; font-weight: 700; }
.official-dropdown-links strong i,
.official-dropdown-lead strong i { margin-right: 5px; font-size: 11px; vertical-align: middle; }
.official-dropdown-links span { display: block; padding-left: 15px; font-size: 16px; }
.official-dropdown-links span::before { display: inline-block; width: 15px; margin: 0 5px 4px 0; border-bottom: 2px solid #333; content: ""; }
.official-dropdown a:hover { opacity: .7; }
.official-dropdown-service { width: min(900px, 90vw); padding: 0; border-radius: 0; background: none; color: #fff; }
.official-service-grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); }
.official-service-grid a { display: flex; height: 360px; align-items: center; justify-content: center; color: #fff; text-align: center; text-decoration: none; }
.official-service-grid a:nth-child(1) { background: #303d37 url("https://ad-van.co.jp/images/servicemenu1.png") center / cover; }
.official-service-grid a:nth-child(2) { background: #303d37 url("https://ad-van.co.jp/images/servicemenu2.png") center / cover; }
.official-service-grid a:nth-child(3) { background: #303d37 url("https://ad-van.co.jp/images/servicemenu3.png") center / cover; }
.official-service-grid a:nth-child(4) { background: #303d37 url("https://ad-van.co.jp/images/servicemenu2.png") center / cover; }
.official-mobile-panel,
.official-mobile-scrim { display: none; }

.official-footer {
  padding: 40px 0;
  background: #252f2a;
  color: #adadad;
  font-family: "Noto Sans", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 16px;
  font-weight: 400;
  line-height: 1.7;
  letter-spacing: 1px;
}
.official-footer-inner {
  display: grid;
  width: min(1366px, 100%);
  grid-template-columns: 180px 130px repeat(3, minmax(0, 1fr)) 360px;
  margin: 0 auto;
  padding: 0 30px;
}
.official-footer a { color: #afb6bb; text-decoration: none; }
.official-footer a:hover { opacity: .7; }
.official-footer-logo img { display: block; width: 120px; height: auto; }
.official-footer strong { display: block; min-height: 35px; font-family: "Outfit", sans-serif; font-size: 16px; font-weight: 400; }
.official-footer strong a,
.official-footer-copy > a { color: #fff; }
.official-footer-sub a,
.official-footer-standalone > a { display: block; padding: 5px 0; font-size: 13px; }
.official-footer-company { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); }
.official-footer-company > div:last-child strong { margin-bottom: 10px; }
.official-footer-copy { margin-top: 50px; font-family: "Outfit", sans-serif; text-align: right; }
.official-footer-copy > div { margin-top: 25px; font-size: 13px; letter-spacing: 0; }

@media (max-width: 967px) {
  .official-header { height: 70px; }
  .site-shell:has(> .official-header) > main { padding-top: 70px; }
  .official-header-inner { padding: 0 15px; }
  .official-header-logo img { width: 90px; }
  .official-desktop-nav,
  .official-dropdown-scrim { display: none; }
  .official-hamburger {
    position: relative;
    z-index: 303;
    display: flex;
    width: 50px;
    height: 50px;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    gap: 6px;
    border: 0;
    background: transparent;
    cursor: pointer;
  }
  .official-hamburger span { display: block; width: 25px; height: 2px; background: #333; transition: transform .3s, opacity .3s, background .3s; }
  .official-hamburger.is-open span { background: #fff; }
  .official-hamburger.is-open span:first-child { transform: translateY(8px) rotate(45deg); }
  .official-hamburger.is-open span:nth-child(2) { opacity: 0; }
  .official-hamburger.is-open span:last-child { transform: translateY(-8px) rotate(-45deg); }
  .official-mobile-scrim { position: fixed; z-index: 300; inset: 0; display: block; width: 100%; border: 0; background: rgb(0 0 0 / 70%); }
  .official-mobile-panel {
    position: fixed;
    z-index: 301;
    top: 0;
    right: 0;
    bottom: 0;
    display: block;
    width: min(400px, 100%);
    overflow-y: auto;
    padding: 20px 30px 40px;
    background: #303d37;
    color: #fff;
    transform: translateX(100%);
    transition: transform .35s ease;
    visibility: hidden;
  }
  .official-mobile-panel.is-open { transform: translateX(0); visibility: visible; }
  .official-mobile-logo { display: inline-block; margin: 0 0 34px; }
  .official-mobile-logo img { display: block; width: 90px; height: auto; }
  .official-mobile-links { display: grid; gap: 4px; }
  .official-mobile-links > a,
  .official-mobile-group > button { display: flex; width: 100%; justify-content: space-between; padding: 12px 0; border: 0; background: none; color: #fff; font-family: inherit; font-size: 18px; text-align: left; text-decoration: none; }
  .official-mobile-group > button { cursor: pointer; }
  .official-mobile-submenu { display: grid; padding: 0 0 9px 18px; }
  .official-mobile-submenu a { padding: 8px 0; color: #fff; font-size: 14px; text-decoration: none; }
  .official-mobile-meta { margin-top: 50px; color: #afb6bb; font-size: 11px; text-align: center; }
  .official-mobile-meta a { color: inherit; text-decoration: none; }
  .official-mobile-meta small { display: block; margin-top: 18px; }
  .official-footer { padding: 30px 15px; font-size: 14px; }
  .official-footer-inner { display: block; padding: 0; }
  .official-footer-logo { margin-bottom: 0; }
  .official-footer strong { font-size: 14px; }
  .official-footer-col strong,
  .official-footer-company strong { min-height: 0; margin: 0 !important; }
  .official-footer-col strong a,
  .official-footer-company strong a { display: block; padding: 15px 0; border-bottom: 1px solid rgb(255 255 255 / 8%); }
  .official-footer-sub,
  .official-footer-standalone { display: none; }
  .official-footer-company { display: block; }
  .official-footer-copy { margin-top: 20px; text-align: left; }
}
/* Opt-in LP refinement: no shared chrome or article selectors. */
.lp-reading-refined {
  --lp-copy-size: 14px;
  --lp-copy-leading: 1.95;
  --lp-marker: #fff36b;
  --lp-feedback-duration: 180ms;
}
.lp-reading-refined .service-offering-copy p {
  font-size: var(--lp-copy-size);
  line-height: var(--lp-copy-leading);
}
.lp-reading-refined .service-offering-copy h4 {
  box-decoration-break: clone;
  -webkit-box-decoration-break: clone;
}
.lp-reading-refined .service-offering-copy h4 > a {
  color: inherit;
  text-decoration: underline;
  text-decoration-thickness: 1px;
  text-underline-offset: 5px;
}
.lp-reading-refined .service-offering-copy h4 > a:hover {
  color: var(--orange-dark);
}
.lp-reading-refined .service-offering-copy h4 > a:focus-visible {
  outline: 2px solid var(--orange);
  outline-offset: 5px;
}
.lp-reading-refined .framework-convergence::after {
  margin-left: -0.5px;
}
.lp-reading-refined .framework-convergence i {
  position: absolute;
  top: 0;
  margin-left: -0.5px;
}
.lp-reading-refined .framework-convergence i:nth-child(1) { left: 16.6666667%; }
.lp-reading-refined .framework-convergence i:nth-child(2) { left: 50%; }
.lp-reading-refined .framework-convergence i:nth-child(3) { left: 83.3333333%; }
.lp-reading-refined .service-detail-heading {
  margin-top: 88px;
  padding-top: 36px;
  border-top: 1px solid var(--line);
}
.lp-reading-refined .framework-domain-list a:focus-visible,
.lp-reading-refined .framework-cvr-layer:focus-visible {
  outline: 3px solid var(--orange);
  outline-offset: 5px;
}
.lp-reading-refined .pricing-copy {
  min-width: 0;
}
.lp-reading-refined .pricing-price .pricing-note {
  font-size: 13px;
  line-height: 1.85;
  white-space: normal;
  overflow-wrap: anywhere;
  text-align: left;
}
.lp-reading-refined .pricing-price {
  align-self: start;
}
.lp-reading-refined .pricing-row {
  grid-template-columns: minmax(160px, 0.8fr) minmax(0, 1.6fr) minmax(190px, 0.85fr);
}
.lp-reading-refined .pricing-price small {
  display: block;
  margin-top: 8px;
  line-height: 1.7;
}
.lp-reading-refined :is(.consultation, .learn, .faq) summary {
  min-height: 44px;
}
.lp-reading-refined :is(.consultation, .learn, .faq) details[open] > :not(summary) {
  animation: lp-answer-enter var(--lp-feedback-duration) ease-out;
}
.lp-reading-refined .faq-toggle {
  transition: transform var(--lp-feedback-duration) ease;
}
.lp-reading-refined .faq details[open] .faq-toggle {
  transform: rotate(45deg);
}
.lp-reading-refined .service-offering-copy h4[data-lp-motion="played"] {
  animation: lp-marker-draw 480ms ease-out;
  background-repeat: no-repeat;
}
.lp-reading-refined .owned-media-framework-visual[data-lp-motion="played"] .framework-convergence::before {
  animation: lp-line-across 500ms ease-out both;
}
.lp-reading-refined .owned-media-framework-visual[data-lp-motion="played"] .framework-convergence::after,
.lp-reading-refined .owned-media-framework-visual[data-lp-motion="played"] .framework-convergence i {
  transform-origin: top;
  animation: lp-line-down 400ms 180ms ease-out both;
}
.lp-reading-refined .owned-media-framework-visual[data-lp-motion="played"] .framework-result-arrow {
  animation: lp-flow-accent 400ms 600ms ease-out;
}
@keyframes lp-marker-draw {
  from { background-size: 0% 100%; }
  to { background-size: 100% 100%; }
}
@keyframes lp-line-across {
  from { transform: scaleX(0); }
  to { transform: scaleX(1); }
}
@keyframes lp-line-down {
  from { transform: scaleY(0); }
  to { transform: scaleY(1); }
}
@keyframes lp-flow-accent {
  from { transform: translateY(-5px); }
  to { transform: translateY(0); }
}
@keyframes lp-answer-enter {
  from { opacity: 0.65; transform: translateY(-3px); }
  to { opacity: 1; transform: translateY(0); }
}
@media (max-width: 900px) {
  .lp-reading-refined .pricing-row { grid-template-columns: minmax(0, 1fr); }
  .lp-reading-refined .service-detail-heading { margin-top: 56px; padding-top: 28px; }
  .lp-reading-refined .pricing-price { border-top: 1px solid var(--line); padding-top: 16px; }
}
@media (prefers-reduced-motion: reduce) {
  .lp-reading-refined :is(.consultation, .learn, .faq) details[open] > :not(summary),
  .lp-reading-refined .service-offering-copy h4[data-lp-motion],
  .lp-reading-refined .owned-media-framework-visual[data-lp-motion] *,
  .lp-reading-refined .owned-media-framework-visual[data-lp-motion] *::before,
  .lp-reading-refined .owned-media-framework-visual[data-lp-motion] *::after {
    animation: none !important;
    transition: none !important;
  }
  .lp-reading-refined .faq-toggle { transition: none; }
}

/* Working contact CTA; follows the design main's replacement for the mock form. */
.hero-contact .hero-contact-link{display:flex;min-height:50px;align-items:center;justify-content:center;gap:30px;border:1px solid var(--orange);color:var(--paper);background:var(--orange);font-size:14px;font-weight:800;text-decoration:none}
.hero-contact .hero-contact-link:hover,.hero-contact .hero-contact-link:focus-visible{border-color:var(--orange-dark);background:var(--orange-dark)}